Designing Business: Multiple Media, Multiple Disciplines

by Clement Mok

Lavishly illustrated with examples from dozens of Fortune 100 companies, this guide reveals how the right design strategy can give businesses a powerful advantage. Clement Mok, whose consulting clients have included Microsoft and Motorola, offers a new paradigm for design success, one using traditional design tools, such as diagrams and graphics, blended with new computer technologies.

Genres: Design

Paperback

First published January 1, 1996

Reviews

[Scott Suthren · Rating 4 out of 5]

Classic from the early days.