Selling Cars: The Handbook of the Professional

by Patrick Davis

This book can be read in 45 minutes, but don't let the size fool you. No matter if you are a seasoned veteran or just getting started, what you learn in these pages will help you be more successful in the automotive industry. What is offered in this book is information that has stood the test of time. The principles are tried and true, and when applied, you will have happy customers that will be loyal to you and refer others through the years. You will learn how Discover customer wants and needs
Select the best vehicle
Demonstrate your vehicle
Use trial closes
Handle objections
Follow Up & Communication Skills

Paperback

Published May 1, 2000