The Strategy Quest: Releasing the Energy of Manufacturing Within a Market Driven Strategy, a Dynamic Business Story

by Terry Hill

What happens when a company has to face up to today's dynamic and turbulent markets? How do you respond when sales are rising but profits are stagnant? The strategy quest begins.
This book is a unique and lively insight into one company's search for the strategy to match its manufacturing capabilities to its changing markets. Terry Hill takes the reader through several critical months in the revival of a manufacturing business, examining the decisions made by the management team and the discoveries they make along the way. As we follow John Hart and Wentworth Mouldings in the struggle to re-focus their business, the market-driven dimension of manufacturing is unlocked through a series of fascinating insights into the essentials of corporate success.
The Strategy Quest is an entertaining guide to successful manufacturing strategy, is a hands-on account for the lateral thinking manager, applies imaginative strategies to the reality of manufacturing life, and includes lessons for both the manufacturing and service sectors.

Hardcover

First published June 21, 1995