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Social Boom!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, ... and Grind Your Competition Into the Dirt
"Social BOOM!" addresses every aspect of social media, including the business periphery (blog, personal website, e-zine) that you need in order to create the real law of attraction. When you create a connection, it's an indicator that that prospect, or that customer, or that individual wants to continue the online relationship, which may lead to real business. Graduate from social media to business social media by creating value that others will perceive as important to fulfilling their needs. As you go through each aspect of this foundation-building, platform-building book, you will learn about the business social media tactics that author Jeffrey Gitomer and other experts are using right now. None of the ideas are random. All of them are fully tested and can be implemented by you, too. None of the ideas contain solicitation (buy my product, make a lot of money). All of them get you and your brand out there in a systematic way that will bring in dollars. Best of all, the strategies are presented in a way that will allow you to put them into practice immediately.
200 pages, Hardcover
First published March 19, 2011
20 people are currently reading
247 people want to read
About the author
Jeffrey Gitomer
156 books327 followersAUTHOR.
Jeffrey Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. All of his books have been number one best sellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, The Little Red Book of Sales Answers, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching!, and The Little Teal Book of Trust. Jeffrey’s books have sold millions of copies worldwide.
OVER 100 PRESENTATIONS A YEAR.
Jeffrey gives public and corporate seminars, runs annual sales meetings, and conducts live and Internet training programs on selling, customer loyalty, and personal development.
BIG CORPORATE CUSTOMERS.
Jeffrey's customers include Coca-Cola, D.R. Horton, Caterpillar, BMW, AT&T Wireless, MacGregor Golf, Ferguson Enterprises, Kimpton Hotels, Hilton, Enterprise Rent-A-Car, AmeriPride, NCR, Stewart Title, Comcast Cable, Time Warner Cable, Liberty Mutual Insurance, Principal Financial Group, Wells Fargo Bank, Baptist Health Care, BlueCross BlueShield, Carlsberg, Wausau Insurance, Northwestern Mutual, MetLife, Sports Authority, GlaxoSmithKline, AC Nielsen, IBM, The New York Post, and hundreds of others.
IN FRONT OF MILLIONS OF READERS EVERY WEEK.
Jeffrey's syndicated column, Sales Moves, appears in scores of business journals and newspapers in the United States and Europe, and is read by more than four million people every week.
ON THE INTERNET.
Jeffrey’s WOW! websites, www.gitomer.com and www.trainone.com, get more than 100,000 hits per week from readers and seminar attendees. His state-of-the-art presence on the web and e-commerce ability has set the standard among peers, and has won huge praise and acceptance from his customers.
TRAINONE ONLINE SALES TRAINING.
Online sales training lessons are available at www.trainone.com. The content is pure Jeffrey — fun, pragmatic, real world — and can be immediately implemented. TrainOne's innovation is leading the way in the field of customized e-learning.
SALES CAFFEINE.
Jeffrey's weekly e-zine, Sales Caffeine, is a sales wake-up call delivered every Tuesday morning to more than 500,000 subscribers, free of charge. Sales Caffeine allows Jeffrey to communicate valuable sales information, strategies, and answers to sales professionals on a timely basis. You can subscribe at www.salescaffeine.com.
SALES ASSESSMENT ONLINE.
The world's first customized sales assessment, renamed a "successment," will not only judge your selling skill level in 12 critical areas of sales knowledge, it will give you a diagnostic report that includes 50 mini sales lessons. This amazing sales tool will rate your sales abilities and explain your customized opportunities for sales knowledge growth. This program is aptly named Know Success because you can't know success until you know yourself.
AWARD FOR PRESENTATION EXCELLENCE.
In 1997, Jeffrey was awarded the designation of Certified Speaking Professional (CSP) by the National Speakers Association. The CSP award has been given fewer than 500 times in the past 25 years and is the association's highest earned award.
SPEAKER HALL OF FAME.
In August, 2008, Jeffrey was inducted into the National Speaker Association’s Speaker Hall of Fame. The designation, CPAE (Counsel of Peers Award for Excellence), honors professional speakers who have reached the top echelon of performance excellence. Each candidate must demonstrate mastery in seven categories: originality of material, uniqueness of style, experience, delivery, image, professionalism, and communication. To date, 191 of the world's greatest speakers have been inducted including Ronald Reagan, Art Linkletter, Colin Powell, Norman Vincent Peale, Earl Nightingale, Brian Tracy and Zig Ziglar.
"I give value first. I help other people.
Jeffrey Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. All of his books have been number one best sellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, The Little Red Book of Sales Answers, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching!, and The Little Teal Book of Trust. Jeffrey’s books have sold millions of copies worldwide.
OVER 100 PRESENTATIONS A YEAR.
Jeffrey gives public and corporate seminars, runs annual sales meetings, and conducts live and Internet training programs on selling, customer loyalty, and personal development.
BIG CORPORATE CUSTOMERS.
Jeffrey's customers include Coca-Cola, D.R. Horton, Caterpillar, BMW, AT&T Wireless, MacGregor Golf, Ferguson Enterprises, Kimpton Hotels, Hilton, Enterprise Rent-A-Car, AmeriPride, NCR, Stewart Title, Comcast Cable, Time Warner Cable, Liberty Mutual Insurance, Principal Financial Group, Wells Fargo Bank, Baptist Health Care, BlueCross BlueShield, Carlsberg, Wausau Insurance, Northwestern Mutual, MetLife, Sports Authority, GlaxoSmithKline, AC Nielsen, IBM, The New York Post, and hundreds of others.
IN FRONT OF MILLIONS OF READERS EVERY WEEK.
Jeffrey's syndicated column, Sales Moves, appears in scores of business journals and newspapers in the United States and Europe, and is read by more than four million people every week.
ON THE INTERNET.
Jeffrey’s WOW! websites, www.gitomer.com and www.trainone.com, get more than 100,000 hits per week from readers and seminar attendees. His state-of-the-art presence on the web and e-commerce ability has set the standard among peers, and has won huge praise and acceptance from his customers.
TRAINONE ONLINE SALES TRAINING.
Online sales training lessons are available at www.trainone.com. The content is pure Jeffrey — fun, pragmatic, real world — and can be immediately implemented. TrainOne's innovation is leading the way in the field of customized e-learning.
SALES CAFFEINE.
Jeffrey's weekly e-zine, Sales Caffeine, is a sales wake-up call delivered every Tuesday morning to more than 500,000 subscribers, free of charge. Sales Caffeine allows Jeffrey to communicate valuable sales information, strategies, and answers to sales professionals on a timely basis. You can subscribe at www.salescaffeine.com.
SALES ASSESSMENT ONLINE.
The world's first customized sales assessment, renamed a "successment," will not only judge your selling skill level in 12 critical areas of sales knowledge, it will give you a diagnostic report that includes 50 mini sales lessons. This amazing sales tool will rate your sales abilities and explain your customized opportunities for sales knowledge growth. This program is aptly named Know Success because you can't know success until you know yourself.
AWARD FOR PRESENTATION EXCELLENCE.
In 1997, Jeffrey was awarded the designation of Certified Speaking Professional (CSP) by the National Speakers Association. The CSP award has been given fewer than 500 times in the past 25 years and is the association's highest earned award.
SPEAKER HALL OF FAME.
In August, 2008, Jeffrey was inducted into the National Speaker Association’s Speaker Hall of Fame. The designation, CPAE (Counsel of Peers Award for Excellence), honors professional speakers who have reached the top echelon of performance excellence. Each candidate must demonstrate mastery in seven categories: originality of material, uniqueness of style, experience, delivery, image, professionalism, and communication. To date, 191 of the world's greatest speakers have been inducted including Ronald Reagan, Art Linkletter, Colin Powell, Norman Vincent Peale, Earl Nightingale, Brian Tracy and Zig Ziglar.
"I give value first. I help other people.
Ratings & Reviews
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Displaying 1 - 30 of 34 reviews
November 4, 2019
I just read this book, but it's clear that this is a few years old already. Probably should put out a second edition. However, that's not why I'm giving you three Stars. The book was written by about a dozen other people, in addition to the author. I'm all for having special sections with other experts, but when seemingly every chapter has a special expert running a few pages, can you really take credit for it?
March 21, 2019
This is very similar to Likeable Social Media in both its advice and even the examples used. As with that book, explanations of how Zappos and Burger King are social media successes are great if you're a large corporation with a large customer base. For a small business, it's much harder to relate to most of the advice given. Some of the advice Gitomer tosses out at the beginning is also not quite the easy first step that he promises. Start posting customer testimonials on YouTube is one - but there's no word on how to handle the video production part or how to convince customers to allow themselves to do this. Again, it's easy if you're Zappos and talking shoes, not quite so easy with someone providing a service, especially in the health care field. Also, if I could come up with three original, creative quotes to post each week, I'd be writing for SNL, not working in the hypnosis field. It is a nice overview and there are some good tips, but I'd like to see a book on social media that focuses on small business success stories, not how Burger King achieved success by giving away free food on social media.
March 5, 2015
Social Boom is a fun and easy to read guide about the business social media tools that are changing the face of business. It is a step-by-step guide to getting started with social media and making the most of this relatively young but potent marketing weapon and will help you attract, engage, and connect worldwide through Facebook, Twitter, LinkedIn, and YouTube. Social-media veterans may find it useful either as refresher or as a gift to stalwart skeptics to get them started.
August 1, 2011
Self-promotional, self-indulgent. Hard to read with all the various fonts and constant name dropping and having a speech disguised as a what-to-do on business social media and LARGE CAPATALISATIONS makes for a very tiring self-rave and pat on the back.
August 12, 2019
WOW! This is the book I should have written four years ago! Good news is that I still have much more to offer - stay tuned!
March 19, 2012
The beauty of Jeffrey’s books can also be his Achilles heel. So which one am I more inclined towards? The beauty and not the beast.
Let me explain.
Here is another small little book, condensed with to-the-point nuggets of what it takes to be the someone or something in the social world. In fact, I consider this more as a workbook and guide and less as a read-through-and-enjoy kind of book.
Unlike his other books, this book is not written entirely by Jeffrey. And it is not like one seamless chapter after another. I found it to be a contribution of ideas and useful articles by those Jeffrey has anointed as the chosen ones worthy of being the Social Media Experts. And mind you, they are not amateurs or wanna-be’s – They are some of the top names in the industry. People like Sally Hogshead, Mitch Joel, Richard Braser, Joe Soto, Noah Rickun, Mike O’Neil, Lori Ruff, Mark Schaefer, Chris Hamilton, Julien Smith, Andy Sernovitz and Shar Goviandan. Yes, Yes, I know none of these people are ‘famous’. However, the tips, tricks and strategies offered by these professionals are truly worth a glance.
If you are planning to read this book casually, let me put it to you as politely as possible – You are wasting your time buddy.
However, if you sincerely plan to put into practice the steps outlined in this book, chances are, you will see a difference in your Social Media Life.
The only drawback to this book is the fact that though all Social Media Experts claim that Social Media is the future – there is a large portion of the population that still does not use Twitter, where people misuse Social Media like Facebook & a lot of businesses still are not active on the Social Media front. How I know this? Well I speak from experience in a Middle East country which is one of the most modern in the world – Dubai.
So based on that, I had to cut down a few pointers. Otherwise, and still, a good book worth reading.
Overall Rating 6.5 out of 10.
Let me explain.
Here is another small little book, condensed with to-the-point nuggets of what it takes to be the someone or something in the social world. In fact, I consider this more as a workbook and guide and less as a read-through-and-enjoy kind of book.
Unlike his other books, this book is not written entirely by Jeffrey. And it is not like one seamless chapter after another. I found it to be a contribution of ideas and useful articles by those Jeffrey has anointed as the chosen ones worthy of being the Social Media Experts. And mind you, they are not amateurs or wanna-be’s – They are some of the top names in the industry. People like Sally Hogshead, Mitch Joel, Richard Braser, Joe Soto, Noah Rickun, Mike O’Neil, Lori Ruff, Mark Schaefer, Chris Hamilton, Julien Smith, Andy Sernovitz and Shar Goviandan. Yes, Yes, I know none of these people are ‘famous’. However, the tips, tricks and strategies offered by these professionals are truly worth a glance.
If you are planning to read this book casually, let me put it to you as politely as possible – You are wasting your time buddy.
However, if you sincerely plan to put into practice the steps outlined in this book, chances are, you will see a difference in your Social Media Life.
The only drawback to this book is the fact that though all Social Media Experts claim that Social Media is the future – there is a large portion of the population that still does not use Twitter, where people misuse Social Media like Facebook & a lot of businesses still are not active on the Social Media front. How I know this? Well I speak from experience in a Middle East country which is one of the most modern in the world – Dubai.
So based on that, I had to cut down a few pointers. Otherwise, and still, a good book worth reading.
Overall Rating 6.5 out of 10.
December 15, 2012
I recently read Jeffrey Gitomer's Social Boom! This wasn't a book that belong to my to read list, but I still read it because we had some LinkedIn related ideas flying around the office. I wanted to check if there would be some good tips about business social media for us.
Contents of the book as such are quite good. It goes trough the most important social media's from business point of view and tells how one could create sales leads with social media. Book didn't offer much new for myself, but that might be due to me being quite familiar with Social Media's already.
The style of the book was much too American for me. There was big bold letters and amazing words used all the way through the book. I think it was made for American sales man. For silent northern European it was awful to read. I felt like someone was shouting to me and slapping my face all the time.
I do like that people don't care about what others have to say. Jeffrey Gitomer seems to be just this kind of a guy. He talks straight and teaches what he has learned. I do appreciate that. He just feels much too arrogant for my taste.
I don't actually recommend this to anyone. It is not bad as such, but it is not fun to read. It felt bit like watching some bad daily discussion TV show, where there's too much drama on everything. There must be better written books about business social media than this one.
This review was originally posted to my blog here
Contents of the book as such are quite good. It goes trough the most important social media's from business point of view and tells how one could create sales leads with social media. Book didn't offer much new for myself, but that might be due to me being quite familiar with Social Media's already.
The style of the book was much too American for me. There was big bold letters and amazing words used all the way through the book. I think it was made for American sales man. For silent northern European it was awful to read. I felt like someone was shouting to me and slapping my face all the time.
I do like that people don't care about what others have to say. Jeffrey Gitomer seems to be just this kind of a guy. He talks straight and teaches what he has learned. I do appreciate that. He just feels much too arrogant for my taste.
I don't actually recommend this to anyone. It is not bad as such, but it is not fun to read. It felt bit like watching some bad daily discussion TV show, where there's too much drama on everything. There must be better written books about business social media than this one.
This review was originally posted to my blog here
June 7, 2011
Jeffery Gitomer’s “Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, … and Grind Your Competition into the Dirt” seems to be the best of these titles, mostly due to Gitomer’s in-your-face writing style and attitude. (Doesn’t the title say it all?)
Gitomer, the man behind the Sales Caffeine salesmanship program is a motivational speaker, lecturer, consultant and prolific author in the field of sales and mass marketing. His “Social Boom” book comes across with the same aggression, cut-to-the-chase messaging and gusto that is typical of his other programs. He does not approach social media from a technician’s point of view (like, say, HubSpot’s Dan Zarrella), but rather from the angle of customer interaction. Gitomer takes a practical approach to where to interact, how much to interact and what are the advantages and disadvantages of each technique and service. He may not be on the cutting edge of the social marketing trend (books in this category have been circulating for nearly half a decade now), but he is no-nonsense in his approach. Gitomer’s advice is not necessarily the freshest (use a URL shortener – duh…) but he more than makes up for it in attitude and spunk. If you want a book that will make you sit up and pay attention, grab this one now. At 190 pages it packs a powerful punch.
Gitomer, the man behind the Sales Caffeine salesmanship program is a motivational speaker, lecturer, consultant and prolific author in the field of sales and mass marketing. His “Social Boom” book comes across with the same aggression, cut-to-the-chase messaging and gusto that is typical of his other programs. He does not approach social media from a technician’s point of view (like, say, HubSpot’s Dan Zarrella), but rather from the angle of customer interaction. Gitomer takes a practical approach to where to interact, how much to interact and what are the advantages and disadvantages of each technique and service. He may not be on the cutting edge of the social marketing trend (books in this category have been circulating for nearly half a decade now), but he is no-nonsense in his approach. Gitomer’s advice is not necessarily the freshest (use a URL shortener – duh…) but he more than makes up for it in attitude and spunk. If you want a book that will make you sit up and pay attention, grab this one now. At 190 pages it packs a powerful punch.
March 18, 2014
“Social Boom: How to Master Business Social Media” by Jeffrey Gitomer is a great little guide book on using social media to brand yourself, sell yourself, and more. It's not really a book you need to read cover to cover, but rather a book of short chapters, lists, and input from other experts besides Gitomer.
The book contains different size fonts, bullet points, lists, colored text, and a few graphics. All of these make it an easy and quick read, as well as one with the important ingredients highlighted.
The book focuses on the big four: Facebook, Linkedin, Twitter and Youtube. (There is also a lot about blogging, the glue that binds these all together.) In a nutshell, this book tells you why you should be using all of these platforms and how you should be using them. The key ingredient to how is to provide value.
I think the book has a lot of practical advice along with a motivational message of “start doing this today!” I'm going to keep this book handy as a revamp my social media efforts. If you have a business, using social media is almost a necessity. Gitomer's “Social Boom!” is a great little book to help you use the main vehicles the most effectively.
The book contains different size fonts, bullet points, lists, colored text, and a few graphics. All of these make it an easy and quick read, as well as one with the important ingredients highlighted.
The book focuses on the big four: Facebook, Linkedin, Twitter and Youtube. (There is also a lot about blogging, the glue that binds these all together.) In a nutshell, this book tells you why you should be using all of these platforms and how you should be using them. The key ingredient to how is to provide value.
I think the book has a lot of practical advice along with a motivational message of “start doing this today!” I'm going to keep this book handy as a revamp my social media efforts. If you have a business, using social media is almost a necessity. Gitomer's “Social Boom!” is a great little book to help you use the main vehicles the most effectively.
December 3, 2011
Прочети цялото ревю тук.
В "Социалният БУМ!" Джефри Гитомър обяснява какво са социалните медии, как могат да бъдат превърнати в бизнес социални медии. Като един истински гуру в областта на продаването (или поне представящ себе си по този начин), той е осъзнал достатъчно рано колко важно е да си "социален", ако искаш да продаваш, и се е гмурнал в морето на социалните медии - така че има и съвети за споделяне. И честно казано - нелоши. Съсредоточил се е върху Facebook, Twitter, LinkedIn и YouTube и дава един доста добър социалномедиен микс за правене на бизнес - B2C мрежа, микроблогинг платформа, B2B мрежа и платформа за видеосподеляне.
May 11, 2011
This book was a lot different read than previous books from Jeffery Gitomer. This book is a compilation of information from numerous others, as well as from himself. While the information overall was good, it made reading the book seem somewhat odd because the normal "Gitomer" flow or continuity wasn't there. Additionally, the information being given (from one presenter to another)was very similar or somewhat redundant ... not badly, but just enough to make you have a moment of deja vue.
While I am a big "Gitomer" fan, and enjoyed this book, it probably will not be high on my list of favorites.
To put it into Mr. Gitomer's parlance ... I just don't know that the value is there.
While I am a big "Gitomer" fan, and enjoyed this book, it probably will not be high on my list of favorites.
To put it into Mr. Gitomer's parlance ... I just don't know that the value is there.
June 19, 2011
This book was short and to the point. Jeffrey Gitomer continues to put out great reads that can help you and your company.
Any company that currently has a social media presence or is looking to create one, then you must read this book. If you don't read this book, then your social media presence is not or can't be amazing. Jeffrey offers great value and business advice on how to make social media work for you and your company.
Any company that currently has a social media presence or is looking to create one, then you must read this book. If you don't read this book, then your social media presence is not or can't be amazing. Jeffrey offers great value and business advice on how to make social media work for you and your company.
August 12, 2013
Это не книга для чтения, это - инструкция для тех, кто хочет войти в мир социальных сетей и делать в нем бизнес! Коротко, конспективно, ясно, методично. Чтобы извлечь выгоду из книги, нужно внимательно ее изучить, а не прочитать. То, что изложено в книге, можно было бы разбавить на пару огромных книг в твердой обложке.
Книга написана на основе собственного опыта автора, что чувствуется сразу. Есть смысл вернутся к книге через некоторое время после изучения!
Рекомендую!
Книга написана на основе собственного опыта автора, что чувствуется сразу. Есть смысл вернутся к книге через некоторое время после изучения!
Рекомендую!
October 28, 2020
I’m pretty active on social media, especially when thinking about, as the book subtitle suggests, business social media. I bought this book for three reasons:
1. I respect the work of the author
2. I thought this book might be a good recommendation here, both because of the topic and the author
3. I hoped I could get at least one nugget that we could apply.
- See more at: http://blog.kevineikenberry.com/leade...
1. I respect the work of the author
2. I thought this book might be a good recommendation here, both because of the topic and the author
3. I hoped I could get at least one nugget that we could apply.
- See more at: http://blog.kevineikenberry.com/leade...
April 15, 2011
Excellent new book from my friend and mentor, Jeffrey Gitomer. One of the first books specifically applying best social media practices to business and sales. A quick read with great advice from Jeffrey and other social media movers and shakers. Each chapter is filled with easy concepts on which to take action and apply to your own social media marketing efforts two seconds after you read them.
December 13, 2012
If you're looking for a way to use social media to your advantage, then read this book. If you want to know the wrong way to use social media, read this book. Jeffrey Gitomer pulls no punches, but he does so in a way that makes you smack yourself in the head and say "why didn't I think of that?". A lot of great information is packed into 192 pages, and it's worth a second and even third read.
October 17, 2011
A quick read - good advice in social media marketing - but be careful not to take everything as gospel. Everyday the world of social media and marketing evolves and even a good book with great advice can be dated instantly...!
November 1, 2011
Good News: Some excellent points about and ideas for using Social Media: Bad News: He only wrote about half the book (lots of guest writers), and it turns into an ad for his products and services at the end.
September 14, 2012
This is an awesome book. The author is clear, direct, and on every single page there is actionable content. I really liked the detailed breakdown of the benefits and usage of LinkedIn and Twitter. Anyone could read this book and start taking action with Social Media.
September 29, 2013
Gitomer gets it in a big way. Broaden your thinking and success.
This book is a 192 pages of solid gold on how to conquer the current workplace.
If your uncertain, tweet Jeffrey I'm sure he will get back to you!
This book is a 192 pages of solid gold on how to conquer the current workplace.
If your uncertain, tweet Jeffrey I'm sure he will get back to you!
November 26, 2013
Short title of the Dutch Edition: "Het social media boekje : hoe jezelf en je product online te promoten en te verkopen"
Publisher: Amsterdam : Pearson Education Benelux, cop. 2012
ISBN: 9789043023733 (hardback)
Publisher: Amsterdam : Pearson Education Benelux, cop. 2012
ISBN: 9789043023733 (hardback)
June 30, 2015
This book is a few years old and some info needs to be updated, but it is still valuable. I recommend it to business owners and those in marketing to get you started on a great path to online success.
April 4, 2011
A must read for anybody that want to kick-start their business or for those who are just starting!
August 11, 2011
This book could've been written in one sentence. The format is repetitive to the point of being ridiculous.
August 21, 2011
If you're not in the social media world or want to get better at it. This is the book for you.
Read
September 16, 2011This was the catalyst for my jumping into social media. It is a practical guide for anyone interested in learning about social media.
July 19, 2012
Another GREAT book from Jeffrey! A real "primer" on hwo to utilize Social Media to the fullest!
January 3, 2013
It is a magnificant book.
February 2, 2013
Read a year or so ago. It was a good read but most of it is common practice today. If you haven't already read it I wouldn't take the time.
March 30, 2013
A should-read book on social media for the knowledge worker, manager, executive, or entrepreneur.
Displaying 1 - 30 of 34 reviews