In an age in when every new book is inevitably branded as a ‘worldwide best seller’, it’s very refreshing when you find a title which genuinely merits this description. They are still around and many of them continue to come from the pens of advertising professionals.
The admen, predictably many of them copywriters, have been making their mark on the best seller lists for several decades. Peter Carey – who used to run one of the most high profile creative consultancies of the 80’s McSpedden Carey - went on to fame and fortune in the global literary world with best sellers like Bliss and Oscar and Lucinda, both of which were made into movies.
Similarly Derek Hansen of former Sydney agency Forbes Macfie Hansen moved on from writing ads to writing very successful novels like Lunch With Mussolini and Sole Survivor. Apart from Australasia his books have sold well in Britain, Scandinavia. France and Germany.
Nigel Marsh, former CEO of Y&R Brands in Australia, became a literary life coach with Fat, Forty and Fired - an amusing account of his year’s sabbatical from adland upon entering middle age. He then produced a successor, Fit, Fifty and Fired Up.
In the UK, Charles Saatchi’s much publicised divorce from celebrity chef Nigella Lawson may well have eclipsed his success as an original and well respected author. His interesting volume Babble is a highly readable series of observations on human behaviour and life in general, clearly the outcome of the insatiable curiosity which is the hallmark of every successful copywriter. His parallel career as a prolific art collector produced the very readable paperback My Name is Charles Saatchi and I am an Artoholic.
Alastair Crompton, a much awarded DDB copywriter in the 70’s and 80’s, gave us The Man Who Drew Tomorrow, a meticulously researched biography of science fiction writer and illustrator Frank Hampson, who created the famous strip cartoon character Dan Dare.
Peter Mayle swapped the advertising fast lane with BBDO for writing novels like A Good Year, which was the basis for the 2006 film of the same name, directed by Ridley Scott and starring Russell Crowe and Marion Cotillard.
Apart from novels, he also wrote best selling accounts of his relocation from London to rural France. A Year In Provence sold a million copies in the UK and 6 million worldwide, making it one of the most successful travel books of all time.
Another highly praised and popular novel is the work of an equally well known name in London advertising, David Abbott – ex Ogilvy and Mather and DDB copywriter and founder of top creative shops French Gold Abbott, and Abbott Meade Vickers BBDO.
The Upright Piano Player is a sympathetic and realistic examination of the unexpected ups and downs of life, with particular regard to the unfortunate repercussions which can stem from an ill chosen decision or from being in the wrong place at the wrong time.
The central character of The Upright Piano Player is a management consultant, a job category which I cannot recall ever appearing in a work of fiction before. Henry Cage’s eponymous management consulting firm offers business wisdom and strategic advice to companies within a number of industrial and business sectors, including advertising – so one wonders if Abbott has built up the character of Henry Cage through personal experience.
Cage is clearly a highly confident operator with strong convictions and views, which may explain his reaction to the discovery that his wife is having an affair. His uncompromising condemnation leads to divorce, despite his wife’s assertion that her transgression was a brief fling of no long term significance.
His inflexible attitude isolates him from his son and daughter in law - both of whom sympathise with his wife - and for a long time he doesn’t know he has a grandson. His wife’s infidelity is one of several other setbacks which suddenly disrupt his well ordered lifestyle, not to mention his hitherto very successful business career.
At the age of 58, he is ousted from his own company through ethical and philosophical differences with his business partners, pitching him unexpectedly into the unchartered waters of early retirement. The book examines very sympathetically the trauma of an active business life suddenly coming to an end when there is nothing fulfilling on the horizon to replace it.
The bleakness of his retirement is exacerbated by the fact that he is living on his own, which doesn’t help him to deal with a vicious young thug, who has identified him as a target for ongoing persecution. It begins when the punk, for no reason, head butts him during the millennium celebrations in London, and escalates after he reappears in the London brasserie where Henry takes his breakfast - promptly accusing the older man of staring improperly at his girl friend.
The confrontation has an unexpectedly violent outcome and Henry has to endure a short spell in prison before being acquitted of murder– one of several unusual twists, including the exceptional remorse and guilt that overwhelms him upon learning that the wife he threw out has developed terminal cancer.
His conflicts, difficulties and misfortunes continue right to the end of the book and we are left
to reflect on how many are the outcome of random circumstances and events, and how many by his own reactions and attitudes. For example the black and white judgments which have clearly made him a successful management consultant, do not appear to be helping him much in his personal life. Our ultimate conclusion is that it doesn’t take much to turn a life upside down.
The book’s title is only occasionally reflected in the narrative. Henry plays an upright piano, inherited from his parents, and his repertoire consists mainly of laid back jazz, but references to his time at the keyboard are rare. He is apparently a fan of American pianist Bill Evans, but that is all the detail we are given of his musical preferences.
David Abbott’s background in advertising is only evident once, when a friend of his ex-wife – a former voiceover specialist - plays him a tape of Orson Welles giving an agency producer and copywriter holy hell over a script he is delivering for a TV commercial.
The Upright Piano Player proves that Abbott’s gift for elegant and sensitive writing is not confined to writing legendary ads for Volvo and Sainsburys. It was first published in the UK in 2010, and has since chalked up big sales in the USA, France, Holland and Russia.
The status of ‘truly great copywriter’ has been applied rather freely to a number of wordsmiths over the years, but in David Abbott’s case the description is more than appropriate
In the 80’s our own local ad industry tried to persuade him to relocate to Sydney, but while flattered by the offer he declined it – explaining that:
I would miss Mrs Thatcher and the English cricket team – all of whom make me laugh a lot!
Like all successful books, The Upright Piano Player is the work of a really good story teller. And with today’s emphasis on the value of storytelling in advertising, anybody hoping to develop the requisite skills, can do no better than to study the brilliant story ads written by David Abbott for Volvo and Chivas Regal.
If you can become half as good, you’ll be doing brilliantly, and you will quickly realise why his switch to writing novels is proving so successful. David Abbott’s book has been described as a ‘remarkable first novel’ and apparently he is considering writing another one about Henry Cage. Bring it on David.