Cum am devenit expert in vanzari. Editia a II-a

by Frank Bettger

Cum am devenit expert in vanzari este cea mai utila si mai instructiva carte despre vanzari. Lectura ei iti va dezvalui pasii pe care autorul i-a parcurs de la un novice pana la unul dintre cei mai de succes oameni de afaceri. Povestea lui este cu atat mai interesanta cu cat, datorita unei situatii familiale foarte precare, a fost nevoit sa renunte la scoala de la varsta de 14 ani. Frank Bettger ne spune exact ce a facut pentru a scapa de esec si disperare. Sfaturile sale transforma orice incepator intr-un expert in vanzari. Puteti sa-i urmati exemplul orice ati avea de vandut, invatand cum sa deveniti mai organizat, cum sa castigati clienti noi si care sunt motivele pentru care se pierd afacerile. ,,Am citit fiecare pagina a acestei carti. O recomand cu entuziasm oricui. Aidoma unui fumator in stare sa mearga pe jos doi kilometri pentru o tigara, si eu as fi batut bucuros drumul de la Chicago la New York ca sa cumpar un exemplar din aceasta carte.“ Dale Carnegie Dale Carnegie spunea ca exista patru cai, si numai patru, prin care putem avea contact cu lumea. Suntem evaluati si clasificati in functie de ce facem, cum aratam, ce spunem si cum o spunem. Colectia Carti Cheie a fost conceputa intocmai pentru a va ajuta sa parcurgeti aceste patru cai, dezvaluind secretele de succes ale celor mai avizati autori in materie. Un ghid esential pentru cei ce isi doresc sa isi atinga scopurile propuse si sa aiba o viata fericita si echilibrata.

256 pages, Paperback

Published January 1, 2008

About the author

Franklin Lyle (Frank) Bettger (1888-1981) was a salesman and self-help author. He was the father of longtime actor Lyle Bettger. He played Major League baseball with the St. Louis Cardinals in 1910 under the name Frank Betcher.

After his brief baseball career, Bettger returned to his native Philadelphia, where he started collecting accounts for a furniture store on a bike. He then started selling life insurance for the Fidelity Mutual Life Insurance Co. of Pennsylvania but was not initially successful, and considered quitting after 10 months. During a moment of reflection, he remembered what his baseball manager told him about his lack of enthusiasm. So he made a commitment to himself to start acting enthusiastically in his insurance presentations.

He also met a successful salesman and took his advice to read the Autobiography of Benjamin Franklin. A light went on in his mind when he realized that Franklin's Socratic method of asking "key" questions might work with selling policies. He tried it, it worked, and Bettger began to perfect his technique with great enthusiasm.

After succeeding in life insurance sales and becoming Top Salesman for 20 years with Fidelity Mutual, he met Dale Carnegie. Carnegie encouraged Bettger to write his first best-selling books: How I Raised Myself from Failure to Success in Selling. and How I Multiplied My Income and Happiness in Selling. How I Raised Myself... was translated into over a dozen languages, including British English, Danish, Dutch, Finnish, French, German Hungarian, Italian, Japanese, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Spanish, and Swedish. Bettger also gave a series of lectures to Jaycees organizations nationwide with Dale Carnegie.

Frank Bettger wrote a last book, entitled How I Learned the Secrets of Success in Selling, in 1960. The book focused on his life and lessons he learned during his short baseball career, and reflected how those lessons learned at an early age helped mold him into the success he became.