Designing World-Class E-Learning : How IBM, GE, Harvard Business School, And Columbia University Are Succeeding At E-Learning

by Roger C. Schank

"Schank's success designing teaching software has made him a much sought after figure among businesses, military clients, and universities.""-The New York Times"The majority of corporate training programs are weak, ineffective, costly, and inconvenient for the time-pressed employees they are supposed to train. "Designing World-Class e-Learning" explores on-line learning----today's hottest business training topic----and explains the "learning-by-doing" approach that the author and his firm have used to develop effective on-line courses for Harvard Business School, IBM, GE, Columbia University, and other world-leading organizations.

Roger Schank, a leading E-learning guru and innovator, demonstrates steps and strategies proven to excite employees, make them want to learn, and decrease training costs while increasing productivity. Schank's approach to E-learning involves: e-Learning by doing Encouraging learners to fail----and learn from failure Just-in-time storytelling from experts Powerful emotional impact

250 pages, Hardcover

First published November 7, 2001

Reviews

[Irene · Rating 3 out of 5]

Gained a few new ideas on evaluation

[Stephen · Rating 3 out of 5]

Read FEB 2002