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Who Owns the Ice House?: Eight Life Lessons from an Unlikely Entrepreneur

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In the late 1950s, Glen Allan, Mississippi, was a poor cotton community. For many, it was a time and place where opportunities were limited by social and legal constraints that were beyond their control. It was a time and place where few dared to dream. Based on his own life experience, Pulitzer nominee Clifton Taulbert has teamed up with entrepreneur thought leader Gary Schoeniger to create a powerful and compelling story that captures the essence of an entrepreneurial mindset and the unlimited opportunities it can provide. Drawing on the entrepreneurial life lessons Taulbert learned from his Uncle Cleve, Who Owns the Ice house? chronicles Taulbert's journey from life in the Mississippi Delta at the height of legal segregation to being recognized by Time magazine as "one of our nation's most outstanding emerging entrepreneurs." Who Owns The Ice House? reaches into the past to remind us of the timeless and universal principles that can empower anyone to succeed.

178 pages, Hardcover

First published November 1, 2010

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Clifton L. Taulbert

20 books10 followers

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Displaying 1 - 30 of 77 reviews
Profile Image for Ebony.
Author 8 books206 followers
November 1, 2021
I was disappointed in Who Owns the Ice House? And I didn’t want to be. I’d heard so much good about this book and its inspirational potential, but it’s too much akin to the grit/pull yourself up from your bootstraps discourses. The core entrepreneurial mindset lessons from the first author’s Uncle Cleve (who owned an ice house) are: choice, opportunity, action, knowledge, wealth, brand, community, and persistence. Basically, they’re summed by be positive and be productive. Sure, these are excellent qualities for any human to have, but to me that doesn’t encompass an entrepreneurial mindset. If someone saves their money and doesn’t go to the juke joint (super important repeated lessons from Uncle Cleve), that doesn’t mean they have what it takes to be an entrepreneur.

There are no tips here on ideation, customer segments, market fit, mental health, mastermind groups, or risk. I know these weren’t the terms used in the 50s, but the concepts persist and they are absent here. There are no specific suggestions for how to build resilience. There is one explicit instance of racial discrimination and the rest is a gloss as if social factors are not equally if not more influential in how a black person emerges as an entrepreneur. The authors acknowledge racism and then say it doesn’t matter if you work hard enough. That’s not fair to all the folks who are being actively oppressed and whose entrepreneurial endeavors were actively crushed not by fair competition but unfair systemic racism. I just can’t get with the feel good entrepreneurship.

Entrepreneurship will take everything you have and then some if you’re not prepared especially if you’re a black person in America. No disrespect to Uncle Cleve, but for me, the most interesting parts of his story were omitted. What exactly happened to his first business? How did he get the idea to start an ice house? How did he fund it? What challenges did he have to overcome? Who were the people that supported him when he wanted to quit? How did he deal with competition? What happened to his businesses? All the real talk is absent here and overlaid with a poor dad, save your money, and work hard mentality that really doesn’t fly anymore.

If you’re lazy, Who Owns the Ice House? might guilt then inspire you. But if you’ve been grinding for years and the doors have yet to open, there’s nothing for you here. No amount of keep working harder is going to take you to the next level. You’ve got to find another book for that.
Profile Image for Em.
648 reviews17 followers
November 18, 2017
This book was assigned reading for an entrepreneurial course that I took. I enjoyed the content, overall. It could be a bit disjointed though.

I realize that the main author was writing about his uncle and himself, but the business person who was a co-author had it formatted in a disjointed way.

This would be a great book for teenagers and even college students to read because it does tell the true story of two men who achieved financial success beyond what society thought possible for them. It's a great read for any population who is living in a community where people will tell them, "No, you can't do that." It's definitely inspiring and shows you what can be achieved if you work hard and resist those who will try to tear you down.

Because I know the South, I read this with different perspective than someone who isn't familiar with the American South. I live in an American Southern city, and how I wish this book was taught in our troubled public schools to show them that there's another way than what they think they know.

If you think you want to have your own business, or you are interested in learning more about the mindset of an entrepreneur, this is an easy to read and enjoyable book.

What I found that put me off was using Uncle Cleve's vernacular. It was something like "pidgen" English. The non-standard English made it difficult to read. There is no need for this. It reminded me of "The Color Purple," the only other time I've read a book that uses non-standard English to tell its story. I guess the author was trying to get across a time and place, but it slowed the reading down for me.

Overall, it's a good book, an easy read, and inspiring.
2 reviews
June 5, 2014
The eight entrepreneurial lessons you receive in this book are fantastic; however the super interesting history of what it was like to be a black business owner in the south in the 1960's is what makes this book so great. The author puts you in the shoes of that successful business owner and gives you the vivid detail of how he overcame struggles and obstacles to make his business thrive. Warning: once you start reading it, you won't be able to put it down.
42 reviews1 follower
March 18, 2023
This book did not meet my standard idea of an entrepreneurial text. It was so much more! The 8 areas covered focus on interpersonal relationships and the importance of character. The material is worth a read for all looking to improve their relationships or succeed, even if not necessarily in owning a business.
I would have enjoyed listening to the text further had it been read by the author. You won’t regret going if you ever get the chance to hear the stories and teachings of Clifton Taulbert.
Profile Image for Jessica.
435 reviews
January 15, 2025
This book is often mentioned by Business Teachers to teach Entrepreneurship. A lot of good lessons. A thought provoking quote “If we were to amass all the world’s wealth in one place. That money would find its way back to the original owners”

We all need a good mentor

Work is not just creating time for money. It’s about creating value, solving problems for other people.
Profile Image for Jake Hartson.
2 reviews1 follower
August 23, 2020
Choice and your circumstances

So much knowledge packed in this little book of stories. No matter what the odds it's always worth pressing into the challenge. And making the best of our circumstances.
Profile Image for Jennifer Brooks.
225 reviews5 followers
December 6, 2022
This was an interesting read on skills needed to be an entrepreneur through life lessons. This is a great reminder how our elders taught us things but may have spelled it out directly for us. Good read!
Profile Image for Nicole Coscolluela.
280 reviews8 followers
February 25, 2024
The timeline was a little confusing but provides good context for Ice House training. That's about it though. It felt very shallow with regards to the actual entrepreneurial grind, which often goes beyond just mindset. There are practical elements that entrepreneurs have to face and I would have liked to read about them. Yet, this is not the book for that. Like I said, it's context for Ice House training.
Profile Image for Lucid.
5 reviews
October 17, 2017
So, the book laid out a pretty solid foundation of lessons to consider when it comes to entrepreneurship. However, the problem I had with it was the repetition and the fact that it did not delve into hardships further than a sentence or two. There was no real vocalization of thoughts and troubles to really relate. It read my an inspirational speech and not a book. It was inspiring, but it was also spewing common knowledge the same.

The formula is, work hard and you will succeed. If you fail, try again. Don't stop the pursuit of success and aim high. Essentially, the lines we are constantly fed to push ourselves. The problem here lies in the fact that it doesn't address the problems that weigh us back. Sure, fear is one factor but that is the one thing it constantly addresses. What about stress? What about what it may do to health? How do you overcome that? That is what bothered me about this read.

For something so motivational and well written, it failed to be relatable. I felt like I was being lectured. Sure, some parts were definitely inspirational, but how am I suppose to go beyond the suggestions if I do not understand how problems faced were actually dealt with?

It was an okay read. Just okay. For 135 pages, this could have been delivered for half the amount if it wasn't for the fact lines were constantly repeated. I understand repetition is suppose to help the user absorb that knowledge, but it felt like a take away when it is repeated in another way later down the road.
Profile Image for Lauren Lewis.
94 reviews3 followers
September 24, 2022
I really enjoyed this book as I went through the entrepreneurial course my college was offering. Lots of good advice, especially if a younger person is reading this. If you’re looking for specific business statistics or numbers this isn’t the book for you. I think the “entrepreneurial mindset” they are describing can be helpful in so many aspects of life, not just in owning a business. I feel like my college is hoping by having people read this, watch the accompanying videos, take the tests and do the reflections, it will help students think more about working to find information themselves instead of giving up as soon as something gets hard, and taking accountability for their actions. All great life lessons.
Profile Image for Drew Wolsey.
49 reviews
June 29, 2022
Quick Take: A quick read that will inspire anyone who thinks their circumstances are preventing their success.

Longer Take:

In my day job, I’ve been developing a course to teach the benefits of thinking and acting like an entrepreneur (An entrepreneurial mindset). While researching, I came across “Who Owns the Ice House?” It promised “a powerful and compelling story that captures the essence of an entrepreneurial mindset,” so I decided to give it a read.

In “Who Owns the Ice House?” Clifton Taulbert tells the story of his Uncle Cleve striving to be an entrepreneur in a segregated Mississippi of the 1940-60s. Taulbert uses Cleve’s story as the backdrop for his own entrepreneurial journey. With the help of Gary G. Schoeniger (Co-founder and CEO of the Entrepreneurial Learning Institute), he melds both stories to illustrate the idea that someone with an entrepreneurial mindset can achieve success despite their environment. Due to the narrative format, “Who Owns the Ice House?” is a quick read. Each chapter tells the story of Cleve and Clifton and then provides entrepreneurial application.

The zenith idea of the book is the belief that you can rise above your circumstances. We are each in control of our destiny. Being successful does not require money, special training, or unique abilities. Instead, you only need to apply the mindset of an entrepreneur - e.g. Belief, Seeing solutions, Curiosity, Reputation, Networking, and Persistence.

The entrepreneurial applications sections were my favorite part of the book. I didn’t dislike the narrative portions, but the author's attempt to apply them to an entrepreneurial mindset sometimes felt forced. Overall, I enjoyed “Who Owns the Ice House?” and would recommend it to anyone doubting their ability to succeed. I could see this being especially applicable to young people who may not see a way out of their current circumstances.

Some of My Favourite Quotes:

“Entrepreneurship is a mindset that can empower ordinary people to accomplish the extraordinary. Entrepreneurial success does not require a revolutionary new idea, a Harvard approved business plan, or millions of dollars from a venture capital firm. The same life lessons that fueled blue-collar working class Sam Walton of Walmart, college dropout Steve Jobs of Apple, public housing resident Howard Schultz of Starbucks, and countless other powerful and successful entrepreneurs are within the reach of every single one of you…”

“We all want to succeed in life, to thrive and prosper, and yet we often made inaccurate assumptions about what it really takes to succeed. We presume that success requires us to possess rare talent or have access to money, power, and privilege. We assign success to a unique personality, to luck, or to happenstance – all of which are beyond our control. And by assuming that this is how it works, we inadvertently blind ourselves to opportunities as well as to our own untapped potential.”

“… when we come to believe that our efforts and our ideas don’t matter or won’t make a difference, we stop having them. We often stop trying. Our ability to solve problems, like a muscle, becomes atrophied – it lies dormant. We never really know what we all are capable of because we never try.”

“Some mistakenly believe that a “good idea” holds the secret to their success. They imagine that simply coming up with that good idea will solve all their problems and make their dreams come true. They search randomly for the “Aha!” moment, the big idea that often never comes. Meanwhile, they often overlook opportunities that are right within their reach. The truth is that good ideas are a commodity, but taking action is what really counts.”

“For most, it’s not the lack of money, luck and, or talent that prevents us from prospering. It’s not the external barriers that deny our hopes and dreams. For many it is the internal barriers, the self-imposed limitations that must be overcome in order to succeed. Like an invisible fence, many of us have invisible barriers, self-imposed limitations that are buried deep within our minds. We make assumptions about the world around us, about who we are and what we’re capable of. By making these assumptions and accepting them to be true, we shut ourselves all off from a world of possibilities. Sadly, we never know what we are capable of simply because we never try.”

“Working harder by itself is really the answer. …our efforts can only take us as for as our understanding. … If we are to accomplish our goals, we must increase our knowledge.”

“Often, the social influences in our classrooms and communities can discourage us from thinking and acting differently, from being innovative and entrepreneurial and leaving the confines of the comfortable and familiar to challenge the status quo. … Unwittingly, we succumb to peer pressure, adopting the mindset of those around us and surrender our power to choose.”

“I now understand that entrepreneurship is a mindset that can empower ordinary people to do extraordinary things. … do not require money, special training, or unique abilities. They are indeed timeless and universal truths that anyone can apply. … The great advances in life rarely come about as the result of doing more of what we are already doing. They come about as the result of a shift in our awareness followed by a change in our behavior.”

Druid’s Top Entrepreneurship Lesson: Success is not predetermined. You are not limited by your current circumstances. Anyone willing to believe and put in the work can be successful.

www.druid.biz
Profile Image for Morgan Menefee.
Author 7 books8 followers
July 10, 2021
The is an extremely important book. The lessons are valuable and the stories powerful. It’s the commentary after the stories that got it a low rating from me. The stories are instructive in themselves, and I found the italicized commentary after to be repetitive and pedantic. That said, this is a book I think all people should read, especially anyone wanting to change their legacy. Just maybe skim those italicized portions. ;)
Profile Image for Winder Library.
78 reviews3 followers
Read
May 7, 2020
Recommended to me as a non-fiction read of an interesting man. I'm not an entrepreneur and you don't have to be either to enjoy this thought provoking book. The eight lessons are big words like choice, action and persistence. Personal past and present brought together make a very interesting read. Not a long book but powerful.
Profile Image for Daniel.
2 reviews
September 16, 2016
Really good book. It was a requirement in my Entrepreneurship class and it's already inspired me. I recommend that everyone who's been thinking about starting a business or is having difficulty starting up to read this book.
Profile Image for Charley.
413 reviews7 followers
September 9, 2025
2.5 ⭐️

I am not the target audience for this book, having really no interest in entrepreneurship, but I had to read it for my MBA program. It was just okay. I actually really enjoyed Uncle Cleve’s story and life lessons, as well as Clifton’s story. They were both incredibly hard workers, self-made businessmen, and were respected by everyone in a time when Black people were still fighting segregation, and their lives were worth learning about. If the book had just been the memoir, it would’ve been 5 stars because they both lived really interesting lives and had so much wisdom to offer.

What I didn’t enjoy was all the academic summaries of everything we just learned through the memoir. It turned their lives and knowledge into something that sounded like a textbook, with no purpose in doing so because the lessons were being taught in the memoir already. Basically, I felt like I was getting beaten over the head by hearing everything twice in a row, when once definitely would’ve been enough.
Profile Image for Sarah.
133 reviews16 followers
April 10, 2021
Read this book for an Entrepreneurial Mindset Training pilot course ahead of my fellow business librarian's grant curriculum she is helping facilitate. I have admittedly limited entrepreneurial zeal outside of wanting to own a brewery and an independent press, and I was still left feeling hopeful about how something like starting a business could be accomplished by the end of the book. The stories Clifton shares and all he learned from his Uncle Cleve's living example also laid bare what examples my family members set for me, good and bad. I hope and think I have, thankfully, carried on with more of the good than the bad: Be helpful whenever you can, Have fun, and Don't be an asshole were the basic tenets of my family. Pretty distilled and comprehensive if you ask me. Well done to Uncle Cleve. I cheer on your spirit indefinitely, sir.
515 reviews10 followers
June 9, 2021
I found this modest little book in the Biography section of the library, but it's really more of a motivational/self-help book. The author tells the story of life lessons he learned working for his Uncle Cleve at his ice house. Cleve is a black entrepreneur in a segregated Mississippi town where most African-Americans are field hands. The parts of the book about working for Uncle Cleve are interesting. They do offer some insights into how to be successful when things are stacked against you. But the inserted commentary by co-author Gary Schoeniger is unnecessary, and the overall effect is to make it a weak effort for the motivational genre. However, this did make me want to reread Taulbert's famous "Once Upon a Time When We Were Colored," as well as another autobiographical book, "Last Train North."
4 reviews
November 18, 2021
Es la primera edición, publicada 2014 por ELI press.
Los dos autores narran la historia del "Tío Cleve" y cómo es que el siendo una persona de color en los años 50´s el sobresale de los estándares impuestos por la sociedad. El libro se divide en 8 capítulos y cada uno tiene una enseñanza del Tío Cleve y cómo es que este las llevo a cabo para tener sus propias empresas y el respeto de las personas.
Es un libro que te deja bien claro los puntos esenciales para tener éxito en la vida. Te da las herramientas necesarias para que cada uno tenga la opción de trabajar en cada una de ellas. Sin embargo, considero un poco repetitivo el libro en algunas situaciones/historias que redactan los autores. En general el libro me gusto y lo recomiendo para personas que estén interesadas en trabajar su persona para mejorar.
Profile Image for Stephanie.
14 reviews11 followers
March 21, 2024
I really think I would have given this book more stars if it wasn't formatted in such an odd way. I realize it's set up to be a sort of text book to accompany an Entrepreneur class (since that's how I came about reading it), but I just had issues with some of the formatting... It felt too fragmented, maybe?
The lessons the book teaches are certainly valuable and really make you think. I really appreciate Mr. Taulbert's storytelling and reminiscence of his time working with Uncle Cleve at the Ice House, and how greatly that time impacted him throughout his life. I thought his sections of this text were wonderful.
Profile Image for Kristen.
138 reviews3 followers
September 16, 2024
2.5! The whole book could be shortened to the key points and 8 little coinciding anecdotes, and the drift would be gotten. Instead, we had to suffer through the same shit repeated in every chapter. It read like a pull yourself up by your bootstraps manifesto, and I hated it with a passion. If I didn't need to read it for a class, it'd have been a snap DNF.

On a side note, the stores of Uncle Cleve were actually well written, and I enjoyed some of those, I just hated that I kept hearing the same snippets again and again. I cared way more about the portrait of Uncle Cleve than I did about the lessons provided.
Profile Image for Joshua Lawson.
Author 2 books19 followers
November 15, 2020
There were some helpful insights in this book, but nothing truly outstanding. I appreciate the author’s memories of his uncle Cleve, but I think they would be better balanced with the corresponding story of good luck and social support that must accompany any successful entrepreneurial endeavor. Of course, I realize the authors intentionally chose to focus on the entrepreneur’s individual response to their circumstances despite how favorable or adverse they might be. For what it’s worth, they succeeded in making their point; I just think there is more to the story.
Profile Image for Sandesh Laddha.
1 review3 followers
May 15, 2021
I'm feeling like different person

I've read a lot books on entrepreneurship, but this book is my personal strong recommendation to all aspiring entrepreneurs.

This book is all about Entrepreneurial Mindset and it will set you free from all the traditional beliefs of entrepreneurship & will help you discovered the hidden gems of the journey of entrepreneurs to break the status quo and instead of living the life as society wants them to live they dared to take the risk and live the life as they always desired.


Profile Image for Cameron.
233 reviews7 followers
February 25, 2023
What an inspiring and fun way to look at entrepreneurship. One thing that this book does well is underline that Entrepreneurship as a career is new but people have been doing it all their lives. Find a problem and fix it!

Choice, opportunity, action, knowledge, wealth, brand, community, and persistence.

One negative was that the author was always jumping around in the timeline, making the story a lot choppy than it should have been.

Good book
Profile Image for Salvatore Farieri.
57 reviews1 follower
February 14, 2021
An amazing and inspiring story of a boy living during a time of legal segregation who developed an entrepreneurial mindset from his Uncle Cleve who owned the Ice House in a town in Mississippi. Mindset is everything when pursuing entrepreneurship and the lessons Uncle Cleve teaches are ones that can be applied to this generation. This is a great read for those seeking entrepreneurship.
Profile Image for Anh.
64 reviews
January 6, 2019
I came across this book when I was struggling to get my first job. At that time, I felt kind of demotivated and did not know which directions to go.
After reading this book again and again, I felt motivated by how people knew what to do with their lives and getting many great pieces of advice.
132 reviews3 followers
March 17, 2019
A nice book recommended to whoever is chasing an entrepreneurial path

4 stars because it is too short. Just 170 pages and because it is not too detailed, so that you finish it in two days and remain with that bitter aftertaste waiting for something sweeter that isn't there


Profile Image for Peter.
4 reviews
February 5, 2020
Poorly written, child-like descriptions of memory. Disjointed. The eight life lessons are fine, but I bet I could find eight stories from my life to apply those chapter headings to. This book is a bloated pamphlet.
Profile Image for Omar Ocasio.
60 reviews
March 15, 2024
Great book for future entrepreneurs, but also for anyone that wants to start anything. This book is part of my Entrepreneurial Development Program class and it has impacted a lot of people for the past 2 years. Totally recommended!
Displaying 1 - 30 of 77 reviews

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