Joan Belle has been in love with Christopher Hale since they were teens. He is the CEO of Hale Industries, her friend, and her next-door neighbor. She dreamed one day, he would look her way. She made herself to be an admirable woman; a model on the side and a businesswoman, creating her own clothing line at a young age. However, despite her success, Christopher Hale never once asked her on a date. Countless times, she tried to catch his attention, but she failed miserably