Introduction to Electronic Commerce.

by Efraim Turban

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development
Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.

539 pages, Paperback

First published August 29, 2002

Reviews

[Monica Bedsole · Rating 5 out of 5]

This was one of the most helpful marketing books!

[Kevin Mero]

Very good book