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Master Your Traits, Master Yourself: 13 Weeks to Creating Success in Business and in Life

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Each of us is born with — and develops over time — a set of traits that make up our character. Some of these traits make us more effective in life (and in different areas of life); while others cause us to be not so effective. The good news is that, as human beings, we can work on ourselves in order to master these inclinations, thus becoming more effective in all aspects of life both business and personal.

Over 200 years ago, an American sage by the name of Benjamin Franklin changed his life by devising a method in which he could transform some of his least effective character traits into some of his strongest ones. Several years ago, the author followed Dr Franklin's advice and saw his own life change in much the same way.

If you follow this system — implementing the information right away — your life will never be the same. Implementing this system AND teaching it to those you love, those with whom you work, and anyone else interested in bettering themselves and their lives, will be the greatest gift you can give them.

112 pages, Paperback

First published January 1, 2004

26 people want to read

About the author

Bob Burg

79 books344 followers
Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.

He is a founding board member of Club 100, a charitable organization focused on helping underprivileged local area youths. A lover of animals, he is a past member of the Board of Directors of Safe Harbor, which is the Humane Society of Jupiter, Florida.

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Profile Image for Daniel Taylor.
Author 4 books95 followers
March 25, 2011
Benjamin Franklin identified his twelve most important values, or character traits, and then created a system to improve his character.

In "Master Your Traits, Master Yourself", Bob Burg updates Franklin's system and supplements it with his knowledge of the mussars, a Hebrew system of ethics.

Burg's system is sound from the point of view that if you follow it, you will increase the presence of Franklin's 13 traits in your life. But there lies the problem. Rather than seeing that each person will have their own values to develop, Burg assumes you automatically want to be turned into a Franklin clone.

To make this system work in the most satisfying way, you'd be best off identifying your values using Hyrum W Smith's "What Matters Most" and then using Burg's ideas to make you the best you that you can be.
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