Entrepreneurship Strategy: Changing Patterns in New Venture Creation, Growth, and Reinvention

by Lisa K. Gundry, Jill Kickul

In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth―offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture′s potential for success and growth.

424 pages, Hardcover

First published August 14, 2006