"Before You Launch Your Business" offers entrepreneurial wisdom to aspiring business owners and those at a career crossroads, helping them make an informed decision about entering the world of business and being self-employed.The eBook attempts to provide valuable insight into how to come up with a business idea that is passion and purpose based, what the differences are between working for somebody else and being self-employed, what mindset, traits, lifestyle and other necessary things one should keep in mind and prepare for, if one is considering going down this route. There is even an entrepreneurial quiz to help you determine if you have what it takes to be a successful entrepreneur and to recognize what may need further work and planning.Now if you have read business books on this subject you may have read about how most talk about having a marketing and a business plan, but not many address the need for having a personal plan. In our experience, one cannot be successful professionally, if their personal and financial life aren't aligned with what they are about to undertake. Starting and being in business successfully requires more than just numbers and figures, it requires a lot of your personal life components such as the state of your finances, whether your family is on board with you or not, what you want out of your own life and so on to come together as well. Is your personal life ready to handle this career you’re about to undertake? This eBook provides you with all the information you need to have in place.Another area where the author takes a realistic view of things is by clarifying that passion albeit an important ingredient in being successful is not enough, one needs more than that. The book attempts to bring forth some crucial things that you must do ahead of time, if you want to do this well, thereby saving you time, costly mistakes and headache that one would go through if they were to jump in unprepared.One can consider this ebook as a first step before they get into the mechanicals of setting up a business. It is written in a down to earth, practical manner making it easy to understand. For anyone who is unemployed, stuck in a wrong profession or interested in starting a business for any other reason, this book is a must read.
Before You Launch is very attractively laid out—a book that entices you to at least look inside and see if “being an entrepreneur” really “is for you.” The chapters are well-organized, starting with a page that sets the tone and answers “Who will benefit from this book?” For myself, I’m not sure if wanting to be a successful author makes me an aspiring, prospective or wannabe entrepreneur, but this book helps me work through some of my dreams and see the hard work that might have underlie them if I’m to succeed. It might be just the book for me.
The author introduces the concept of “purpose-rich” business in the introduction, drawing examples from her own life. With a non-threatening mixture of friendly, chatty encouragement and essential questioning, readers are led to ponder: What kind of business? What will it entail? And just how different is the entrepreneur’s mindset from that of a regular employee?
The approach is positive, hopeful and practical: No short-cuts, no false promises, no magic pills. The reader is encouraged to meet real entrepreneurs and learn what their lives are behind the glamor, and the author gives valuable glimpses from personal experience.
Intriguing exercises and questions are included in the book. Intuition, preparedness, family, money, all take their place. Self-analysis, guided by well-phrased questions, helps readers determine if this new life is for them, now or in the future. “The Universe sends opportunities only when one is ready,” the author says, and reminds readers of the pitfalls of low self-esteem, poor preparation and negative mindsets when striving alone for success.
Even readers who decide not to be entrepreneurs will benefit from self-discovery exercises later in the book. “Each of us has some sort of unique talent,” says the author, and whatever our professional aims, it’s good to look at what’s marketable in our passions and skills, and what gives us self-worth. Ever-practical, the author also reminds us to look for our weaknesses and see what they mean.
If you’re thinking of making a change in your life, this little book is like visiting a life-coach from the comfort of your own home. You can take that first step with no-one looking over your shoulder. Then follow the links to resources, and see what you decide.
Disclosure: I was given a copy of this book by the author in exchange for an honest review.