This textbook provides an up-to-date account of ethnographic research methods. Using examples from many social science disciplines, the author introduces: paradigms used in ethnography, field work, equipment needed, analysis of data, differences and similarities between qualitative and quantitative approaches, the nature of the environment of contemporary ethnographic research, and writing the report. Throughout the author provides insights into putting people at ease and research ethics; he also includes a thorough introduction to microcomputer hardware and software useful in ethnographic studies.
An ethnographic manual not only teaches the practical methods for how to perform an ethnography, but also begins to guide its readers into the mode of thinking ethnographically. As a handbook, Ethnography: Step-by-Step leans a bit heavily on the positivistic side of research, focused on external behaviors rather than on conceptual work, whether on the side of the observer or on the side of those being observed. However, it is a general guide, not linked strongly to any particular ethnographic tradition, so perhaps this approach is appropriate.
This is a helpful book on ethnography that loses its way a bit in the last half. The section on technology and on ethics in particular are lacking. But the first 3 chapters (which define some key anthropological concepts and ethnographic methods) as well as chapter 5 (on analysis) are worth reading for anyone who wants a better understanding of ethnography. In particular, the power of the concept of triangulation is crucial.
Offers more of a technical approach to ethnography. Fetterman is much more "applied ethnography." He uses it to study systems and then offer consulting services to that institution about how to address various aspects.