Secrets of Successful Telephone Selling: How to Generate More Leads, Sales, Repeat Business, and Referrals by Phone

by Robert W. Bly

Today the telephone can supplement-in some cases even replace-traditional means of marketing and selling. This guide shows how to generate more leads, sales, repeat business, and referrals by phone and will be welcomed by small- and medium-sized businesses as well as by professional telemarketers and sales representatives.

240 pages, Paperback

First published June 15, 1997

About the author

Bob Bly is a freelance copywriter with 4 decades of experience in direct response and business-to-business marketing. He is the author of 100 published book on topics ranging from science, sex, satire, and science fiction -- to small business, writing, advertising, and online marketing. McGraw-Hill calls Bob Bly “America’s top copywriter.”

Reviews

[Christian Jespersen · Rating 3 out of 5]

I'll give 3.5. The tips were good but not great. Even for an inexperienced phone sales person there was a lot that was somewhat someone knowledge if you are a person with some empathy. Still worth reading, though.

[Jaime · Rating 5 out of 5]

This book has it all! Any serious sales person would invest in a copy of this book.