Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns

by Steve Roberts, Michelle Feit, Robert W. Bly

Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources

352 pages, Hardcover

First published September 1, 2000

About the author

Steve Roberts is the author of Not young Enough to Know Everything, his debut novel inspired by real-life experiences.

Steve's writing is grounded in authenticity, drawing on real situations and experiences to create stories that many people relate to.

He has been encouraged by the response so far, particularly from readers who say they saw something of their own lives in this story.