Soap, Sex, and Cigarettes: A Cultural History of American Advertising

by Juliann Sivulka

This book is an examination of how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to the latest Web sites for advertising agencies, Soap, Sex and Cigarettes explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

Genres: Nonfiction, History, Business

448 pages, Paperback

First published March 20, 1997

Reviews

[Goran Jankuloski · Rating 5 out of 5]

Trazio sam dugo "Prvu knjigu koju treba da procitas kad udjes u advertajzing". Msm da sam je nasao. Bez filozofije, samo istorija koja govori za sebe. Tek kad imas sve ove primere mozes da razumes sve zasto bilo ko radi bilo sta u marketingu danas.

[Virginia Russell · Rating 4 out of 5]

a fantastic history of advertising. it's all in the title.

[Amy]

*assigned reading in freshman year of college

[Martin Bihl · Rating 3 out of 5]

to read my review, please visit http://the-agency-review.com/soap-sex...