A refreshing reality check.
This book challenges its reader to consider the relationship between headline good corporate performance; and the reality (or not) of that performance, which may, in truth, be ascribed to accountants who have added the trade of magician to their portfolio of skills.
Hence Terry Smith’s core message doesn’t date. Accounting is a black art, it is not a science. Don’t simply read through a company’s Annual Report, to get a ‘feeling’. Do read their stated accounting policies, and assess the risks. Calculate the figures they don’t quote: operating margin, operating cashflow, return on capital employed, depreciation charge as a percentage of fixed assets, tax charge (if subnormal, then why?), and the reasonableness of interest paid/received on cash/debt.
The present value of money is worth far, far, more than corporate promises of the future value of money; especially when a corporate takeover is in the offing. Read and learn from the latest edition of this book. You won’t regret it. If you still can’t do the maths, then don’t invest. Instead go out to evening classes to learn how to.
Actually, I expect that you would not regret reading anything that Terry Smith has written or spoken. Listening to him on the BBC Radio 4 “Today” programme, on 1st June 2011 he drew attention to that fact that a “home owner” who has a mortgage secured on their property is not a “home owner”. That person is in effect paying rent to the mortgage lender. “Absolutely spot-on”, I thought. He then continued, observing that a person who renegotiates their mortgage to pay interest-only to the lender is then in effect not only renting their property, but is additionally taking on the landlord’s risk, which is not a liability saddled on a person who privately rents a property. Yet the other guest on the programme continued to argue for the benefits of the “housing ladder”. “What ladder?” asked Mr Smith. With general inflation rising, wages static, interest rates expected to rise ….. there is no ‘ladder’, only debt.
Terry Smith is the best exponent of calling a spade a spade I know. You need to learn how to cut the bumpf and understand how and why a company’s accountants can increase their earnings by how they argue their methods.