Age Power: How the 21st Century Will Be Ruled by the New Old

by Ken Dychtwald

In this breakthrough book, Dychtwald explains how individuals, businesses, and governments can best prepare for a new era in which the priorities of our homes and nation will be set by the needs and desires of the elderly. He surveys how each of us must make individual decisions right now to "age-proof" our lives.

Genres: Politics, Medical, Sociology, Business, Nonfiction

288 pages, Paperback

First published January 1, 1999

Reviews

[Richard Subber · Rating 4 out of 5]

Dychtwald reviews the continuing retirement of Baby Boomers, and gives his take on the impact of extended life spans for everyone. He covers economics, politics, health care, and workplace issues.
The text is a bit over-written (like most books on current issues). It's easy to recognize the parts that can be skimmed, that is, the abundant details on the flamingly obvious: the Boomers are going to live much longer than any generation that preceded us, and we're not ready for the consequences.
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[Paulo Reimann · Rating 5 out of 5]

Ken is always a nice read...

[Dana · Rating 3 out of 5]

Thoroughly researched and easy to digest. Some stats I'm sure are out of date by now, but problems addressed are most definately not. I read as part of academic assignment, but I think it would be just as good, if not better, for individuals and families who need to prepare for the issues of old age. Starts to sound like a weekend workshop at the Holiday Inn by the end, but still has relevent, synthesized, information.

[Julisa · Rating 3 out of 5]

Although 10+ years old now, this book is as relevant as when it was written. As the baby-boomer generation moves into their retirement years they will affect us all. Well researched, Dychtwald discusses how our largest generation is becoming its oldest and how that will reshape our finances, families, economics, etc.

[Sue · Rating 4 out of 5]

living longer and working longer is not a new idea...but this book discusses how it will shape our lives, families and businesses in some new exciting (and not so exciting) ways. Gets you thinking about the "new old", which includes moi'