Applying Communication Theory for Professional Life: A Practical Introduction

by Marianne Dainton, Elaine D. Zelley

The first communication theory text to provide practical information for career-oriented students "My students′ feedback has been so positive, without me asking what they think of the text, that I believe I′d be crazy not to use the new Second Edition ." ―Erin C. B. Bentley, West Virginia Wesleyan College "I like how I can adapt this book to my teaching style and the needs of my students. Unlike many theory books, this one does not intimidate undergrad students!" ―Ronald Fetzer, Miami University of Ohio Featuring eleven new case studies, updated examples, and the latest research, this Second Edition of Applying Communication Theory for Professional Life introduces communication theory in a way that helps students understand its importance to careers in communication and business. Concise, practical, and reader-friendly, this book offers succinct coverage of most major theories, including theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, leadership, group communication, organizational behavior, and mass communication. Real-world case studies for in-class use illustrate the application of theory in a variety of professional settings and can easily be expanded into writing assignments. New and Proven Features Instructor Resources Revised and expanded password-protected Instructor Resources are available at and include sample syllabi, a test bank, PowerPoint slides, additional case studies, and in-class activities/topics for discussion, as well as additional cases from the First Edition . Intended Audience This book is ideal for use as a core text for upper-level courses in Communication Theory, as found in departments of Communication Studies, Public Relations, Advertising, Journalism, and Mass Communication. It is also appropriate as a supplementary text for courses in Business, Education, and Psychology.

Genres: Communication, Nonfiction

264 pages, Paperback

First published October 12, 2004

Reviews

[Roman Kurys · Rating 1 out of 5]

A pretty big diss appointment right here. I did not feel the book has lived up at ALL to the title it is claiming.

I was going to work a bit on my professional development and learning how to apply communication theory sounded great.

What this book gave me instead is a compilation of probably every communication theory in existence that is ever been though of by anyone in the world. Just about 30 theories covered in the mere 220 pages with exactly 11 Real World professional scenarios of communication problems at work.

What is extra frustrating is that in the beginning they claim to not be intimidated by the word theory, and imply hat even though it might sound scholastic, they really are fun.

They are not.

In professional life I need examples of description of different leaders trying various approaches to fix a multitude of communicational gaps.
I do not need a compilation of theories and what they are called.

A let down to say the least.
I guess not every book could be expected to be a good one.

If I were you, I'd stay away from this boredom.


Roman "Ragnar"

[Pratyush · Rating 5 out of 5]

I love it

[Gaby Prado · Rating 4 out of 5]

This book details theories of communication. It is a reference book.