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Storytelling with Charts: A Data & Text Visualization Guide for Business, Professionals and Non-Professionals: A tutorial to quickly master the art and science of telling engaging stories with charts

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Resonating with your audience and galvanizing them into action during presentations can be overwhelming. BUT… with the right guidance and tools, it can be oh, so simple! In this age, turning hard data into a compelling narrative is no longer a luxury. It has become a NECESSITY. Visual communication is no longer enough. Presenters need to kick things up a notch and find effective ways to turn hard-to-chew insights into compelling and persuasive stories that influence your audiences’ decisions and push them to want change to happen . That’s why senior strategy consultant Sam Schreim has condensed decades’ worth of experience and insights into “ Storytelling with A Data & Text Visualization Guide for Business, Professionals and Non-Professionals ” — an easy-to-follow guide on how to harness the power of high-impact narratives and psychological techniques to create captivating data stories ! If you’re a consultant, executive, entrepreneur, business developer, professional, researcher, or anyone working on presentations, you don’t need years of expertise… you simply need this book in your arsenal! Ready to learn how to visualize and transform boring text and data into engaging, pro-level, chart-based presentations that motivate your audiences to take action in under 2 hours? Then this guide is for you! And so much more! “ Storytelling with Charts ” is the most comprehensive book on the market. It fills in all the gaps that other books lack and gives anyone working with PowerPoint or any Keynote-like based software innovative methods for telling powerful stories using engaging graphic visuals developed from plain text and raw data charts. With this guide in your toolkit, you are able to dimensionalize stories in ways no other method does. Whether you are a beginner or expert, even if you have no prior experience at all, you can create pro-level presentations, pitch-decks, or reports in no time! So, what are you waiting for?

84 pages, Paperback

Published January 8, 2023

30 people are currently reading
95 people want to read

About the author

Sam Schreim

22 books1 follower

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Displaying 1 - 30 of 40 reviews
Profile Image for Lori.
507 reviews14 followers
March 9, 2024
Lately, I’ve been hanging out at bookstores, looking at all the cool stuff that Booktubers are posting, reading books, and reading books about books.



I don't feel it is unusual for an author to decide to buy a book to help them grasp the important topics to help them relay their story.



The book StoryTelling with Charts - The Full Story: The Ultimate Playbook to Master the Art and Science of Captivating Audiences by Telling Stories With Data and Framework Charts is about creating a book with impactful visuals. This book is broken down into 5 easy-to-comprehend chapters that use a powerful 5 - step framework.



WHAT IS STC?
THE ANATOMY OF STC AND ITS CHARTS
UNIVERSAL FRAMEWORK FOR VERTICAL LOGIC
CHART SELECTION—QUALITATIVE OR CONCEPTUAL CHARTS
HORIZONTAL LOGIC AND STORYLINES

This book gives us the background as to why it is that we like books. It talks about how we humans get great enjoyment from telling engaging stories to one another and reading irresistible narratives.



So basically the story we tell one another allows our audience to paint a picture in their minds of what occurred. Hence the message procludes the chart or visual.



Sam Schreim makes us aware that learning the STC method is similar to learning a language and he relays the importance of utilizing the 80/20 rule in giving/asking. He also touches on using documents in PowerPoint or Keynote so they can easily be converted to video.



At one point Schreim brings up the storyline for the movie Benjamin Button - but forewarns us with the spoiler alert. Later in the book he throws an Albert Einstein quote at us that really makes one think - logically.



We travel back in time and look at a time Before Laptops and Computers when everything was manual and charts were hand drawn and where authors had a plot things out in their mind before collecting the required data. We have gone from a scarcity of data to an abundance of it with the aid of the internet and social media.



Schreim alerts us to Four Types of Charts. There are also cheat sheets, diagrams, look-up tables, quick references, and toolkits included.


This is an informative read. It will help you choose the correct visual to assist in recounting moments that absorb an audience's attention.


I received a copy of this book from Sam Schreim.
1,467 reviews19 followers
February 23, 2023
In any business, putting together a slide presentation can be very nerve-wracking. It's easy to do it wrong. This book presents ways to keep your audience from yawning or reaching for their cellphones.

It starts with KISS (Keep it simple, stupid). Use only one chart, or one concept, per slide. Next, stay consistent throughout your presentation. Use the same font type, or font size (as much as possible). Use the same numerical scale on your charts. If one chart has a number xxx.x, use it on all other charts.

If possible, use numbers in your charts that can be verified, and not guesses or projections. In these days of big data, there is no lack of data available. The hard part is to find the "right" data. That starts with knowing the right questions to ask.

Sometimes, like in the legal field, words will be more important than numbers. Use bullet points - keep it simple. Ensure that the person in the back of the room can read, and understand, your slide.

Here is a very specialized, and very good, book. Anyone who creates business presentations, on slides or PowerPoint, will greatly benefit by reading this book.
Profile Image for Mariana.
625 reviews10 followers
February 28, 2023
Storytelling with charts is a really interesting book that I highly recommend for anyone who is interested in understanding data and developing a story through charts. I loved how simple it shows the topics with graphics, although the explanations were also quite complete and very easy to understand, which means that anyone can take advantage of this technique.

Storytelling with graphics is amazing and it will help you to have complete information to improve your presentation skills, that's why I highly recommend it, you will become an expert in public speaking and your storytelling in no time. Due to the way of teaching that we are used to, we do not usually associate graphics with storytelling, but with this book you will realize that it is necessary to have the complete story to understand a graphic, otherwise it is just a lot of numbers.

This book is excellent since in today's industry data analysis and graphs are very important, but really the most fundamental thing is knowing how to present this information clearly and conclusively. It seems to me a fairly complete reading and that it can be useful to anyone who is in the business world.
Profile Image for D.G. Farnsworth.
Author 17 books6 followers
March 17, 2023
Sam Schreim is the expert you need to show you how to conquer data visualization and harness its power to hasten quick results. Let his expertise easily guide you to turn dull data into an exciting narrative. The author’s logic-based way of dealing with data and framework charts presents the preferred guidance, right tools, and shortcuts to engage an audience who will relate to your storytelling approach.

It’s no surprise the book includes a plethora of charts and tables to make all his suggested steps easy to follow and comprehend. Foremost is a business’s ability to make folks act, which the author demonstrates with a simple, useful, and required framework for success. The author’s visual learning is an effective guide to aid your visual thinking and to implement his methods more productively. Sam Schreim helps you prove that both you and your audience better understand and retain information via storytelling and charts: you will associate concepts, ideas, and words with images more.
Profile Image for Marina  Lujan .
876 reviews13 followers
January 27, 2023
This book will be of great interest to you if you are a consultant, entrepreneur, or business developer. In Storytelling with Charts, you will learn the psychological techniques required to create compelling data stories that captivate your audience's attention.

Data-based Storytelling is an interesting
technique that transforms data, graphics, and images that are often boring into a story that attracts the public's attention.

I really enjoyed this book. The author provides advice and easy-to-apply strategies that will help you represent data in a more attractive way so that you can win the attention of your audience. All of the information presented in this book seemed very clear and compelling to me. This is a fantastic tool
if you're looking to innovate and transform your presentations to start taking them to the next level. I definitely recommend this guide.
Profile Image for Lucia Maranghello.
422 reviews9 followers
January 30, 2023
Storytelling with Charts: A Data & Text Visualization Guide for Business, Professionals and Nonprofessionals: A Tutorial to Quickly Master the Art and Science of Telling Engaging Stories with Charts by Sam Schreim shows us about how visual communication is not enough nowadays and now what we need to communicate a story is with a proven, logic based approach that can be quite useful for professionals.
With a variety of new and business approached concepts, we learn how to achieve a complete but concise storytelling with Data. The writing of this book had an education approach, making the reading easy-going and the concepts easy to apply in real life. For anyone looking to expand their presentations and visual communication, I would recommend this book because it won't only make you wiser, but also more adapted to the new reality we live in as well
Profile Image for Aneley Sánchez.
988 reviews24 followers
February 18, 2023
Renewing the presentations.

Storytelling with Charts by Sam Schreim is a business book aimed at professionals and non-professionals who are looking to improve their presentations and communication. It offers a guide to quickly master the art and science of telling engaging stories with charts. It explains not only how to use charts, but also how it is possible to generate a positive impact through them.
In the business world, there are data and information that necessarily need to be reported, but it is equally important that the communication is effective, so that everyone registers that data. I think this book proposes the possibility of making it more entertaining and interesting. In my opinion, it can be very useful for people working in business and finance today. It is refreshing and motivating, I recommend it.
Profile Image for Kaitlynn Valencia.
94 reviews
March 24, 2023
Have you ever been in a meeting that gives of “this could’ve been an email” vibes? StoryTelling with Charts- The Full Story addresses the need to take you run of the mill work presentation and by using curated data visualizations, transform it into a captivating and compelling distribution of information. Through relatable examples and clear explanations, Sam Scherim instructs readers on how to present data in such a way that their audience will be able to understand the implications of presented data instead of merely reading numbers off a slide. This form of storytelling is designed to “sell” your story to those who matter, whether that be customers, shareholders, or upper management. By utilizing the strategies laid out in Scherim’s guide, those looking to impress with their ability to present will find great success!
Profile Image for Dani Savante.
804 reviews24 followers
January 27, 2023
This is undoubtedly a very complete and very useful book for all of us who dedicate ourselves to communication, social networks and transmitting important stories and messages in an effective and attractive way for the public. It is a fantastic guide to open your mind, incorporate new methods and be successful when it comes to transmitting stories. But it also helps a lot to understand more professional issues about the art of communication, as well as to understand data and statistics. It is a valuable book both for professionals on the subject or for anyone interested in entering the world of storytelling.
I have found it very useful and entertaining and I have learned a lot with it. I recommend it!
Profile Image for Kourtney Bradley.
478 reviews9 followers
January 30, 2023
masterpiece for planning

Storytelling with Charts is an extremely useful guide in my line of work, as I handle scheduling and hiring of caregivers on a daily basis. Whether I am presenting information to co-workers, or managing the schedule myself with working around so much going on, I know that using charts and having a visual plan is what will work best for me and my team in the planning process. I like that it’s a relatively shorter read, but also quick and easy to refer back to as needed. Whether you are needing to present information to other professionals or you need a way to get organized and actually see progress, this guide will direct you in a new way and provide the tools you need to get planning.
Profile Image for Ivan M.
838 reviews21 followers
February 17, 2023
Storytelling With Charts is a book that I consider very important for people entering the business world. Why? Because this book provides many tools to make whatever you're communicating interesting and memorable. Mixing visual stimulation with the right words, Sam Schreim claims, with his many years of experience, that his method gives the best comprehension and influences the audience in the desired direction.

Overall, I consider this book completely necessary. The concepts are well developed, with easy steps that guide the reader into the logic of the program. This is the kind of book for people stuck in the PowerPoint boring presentation and who wants to take their game to the next level!
Profile Image for Chico's Mom.
926 reviews7 followers
February 18, 2023
Get your audience involved

The key to a great presentation is when you get your audience full attention and when they are involved enough to participate. With the rise of social media, the average human attention span is
8.25 seconds, so it is of importance to get your audience to listen to you far longer than that. Storytelling with Charts is a guide for everyone who is tasked to do presentations. It provides you with useful tips on how to properly and effectively utilize charts not just to show data but to also catch your audience's attention. Less talk, less mistakes, let your presentation speak to your attendees. It is easy to understand and easy to follow. It even provided a cheat sheet on how to create a Storytelling Chart which was really helpful.

Profile Image for Haisam Syyed.
194 reviews3 followers
February 18, 2023
Storytelling with Chart is a way to turn boring data and text into an exciting story! A guide that Sam Schreim wrote enables one to create a compelling narrative story which is necessary for today’s time.

You’ll learn how to start with a bang! The Hows and Why’s of starting your presentation, the A to Z of horizontal and vertical logic, and all the necessary tools are compiled into a comprehensive and understandable list.

Storytelling with charts is possibly the best book out there for creating captivating slides and stories that’ll genuinely grab the attention of your buyers or workers.

Great guide, this is a definite recommendation for anyone looking to make a mark and impression on people
Profile Image for CarlitasFox.
1,405 reviews25 followers
February 18, 2023
A must-read!
Whenever someone needs to present a specific topic, it's necessary to display a ppt or images so as to make the presentation more dynamic. I came across “Storytelling with charts” by Sam Schreim which I found really interesting. As a knowledgeable consultant, he shares his experience to help people transform tedious or boring texts into entertaining presentations.
Along these pages, there are frameworks and examples that make the theory simpler and understandable. It's well-written and complete. For sure, it will help anyone who is in charge of any kind of business. After reading this, they will be able to give any kind of presentation. There is a list of the HOWs, WHYs and DOs that orient readers to organize good and persuasive talks. All in all, it's definitely a must!
Profile Image for Andrea.
353 reviews6 followers
February 20, 2023
“Storytelling with Charts” by Sam Schreim is a very useful book for both business professionals and newcomers to business. It teaches us that transforming data and text into a gripping story is not just advisable, but vital. As we can see from the title, this book is specifically about telling a narrative with charts. The author points out that, rather than saying, “I have all this data and how should I go about visualizing it”, we should ask ourselves, “what data and analysis do I need to figure out what is causing my problem”. I found it particularly valuable to learn that storytelling with charts is based on the concept that less is more and that one should not clutter up one’s presentations with too many pictures and words. This is an outstanding book!
Profile Image for Almiria.
696 reviews8 followers
February 24, 2023
“Storytelling with Charts” by Sam Schreim is a must-have book, whether you are an experienced business owner or whether you are new to the business scene. In this very interesting and well-structured book you will find out from the author how to create charts for presentations that will really engage your audience.

I found it very useful to learn how to captivate your audience from the very start of the presentation and love the fact that the book includes free tables and helpful “cheat sheets” to help one in beginning the journey to successful business presentation. Everything about charts is covered from start to finish in this book, which is far more useful than any textbook you will have had in school.
Profile Image for Huda.
362 reviews14 followers
February 25, 2023
"Storytelling with Charts" is a must-have for anyone looking to elevate their presentation game. As someone who has suffered through countless boring data presentations, I can confidently say that this book is a game-changer. It's not just a guide on how to make pretty charts, but rather a comprehensive framework for turning dry information into compelling stories that inspire action. Sam Schreim's approach is logical and easy to follow, making it accessible for professionals and non-professionals alike. If you're serious about communicating effectively, then you need this book in your arsenal. Don't waste any more time with lackluster presentations – get "Storytelling with Charts" and start creating captivating data stories today.
Profile Image for Conscientious.
484 reviews10 followers
March 2, 2023
Storytelling with Charts by Sam Schreim is a brilliant guide to turn text and data into exciting charts. The author has composed this excellent book, which is helpful to professional and non-professional alike. In a world of competition, compelling narrative becomes a necessity. In this guide, one can learn to influence their audience in order for decisions and changes to happen. I find this book amazing as it helps in presenting hard data into a likeable and understandable story for a presentation. I learned basics and strategies such as the how’s and the whys, important aspects to the charts, built-in cheats and much more! This guide is user-friendly, a beginner, or an expert with the help of the knowledge, who can give wings to their presentations or reports. I highly recommend it.
Profile Image for Grace Bazile.
152 reviews5 followers
June 23, 2023
"Storytelling with Charts" by Sam Schreim is an excellent guide for professionals and non-professionals alike who want to master the art and science of telling engaging stories with charts. The book emphasizes the importance of context and audience, and teaches readers how to choose the appropriate type of graph for their situation. It also provides practical tips on how to eliminate clutter, focus attention, and tell a compelling story with data. The lessons in this book are easy to follow and apply, and the examples are relevant and informative. Overall, "Storytelling with Charts" is a perfect for anyone who wants to turn their data into high-impact visual stories that stick with their audience.
Profile Image for Nancy Retallick, Ph.D..
390 reviews3 followers
February 15, 2024
I used a (paper) flip chart and marker when I did presentations. I would have used Sam Schreim’s, the author, method of using artificial intelligence if it had been around back then. I say if you are still collecting data and designing presentations the old way, then give this a try. This book is a tutorial that equips professional presenters with information on how to develop your presentation skills with AI. These ideas revolutionize presentation ideas and methods.

Years can be spent on trial-and-error learning. This book puts presenters on a fast-track learning how to create professional presentations. With AI, there really is a new way to conduct trainings, or seminars. The author is advocating professionals use AI; however, “Human assessors are crucial . . .”
Profile Image for Ashley Mitchell.
441 reviews10 followers
January 28, 2023
Storytelling with Charts: A Data & Text Visualization Guide for Business, Professionals and Non-Professionals: A tutorial to quickly master the art and science of telling engaging stories with charts by Sam Schreim is a business preparation and professional development guide.
My education on charts in school was minimal and has faded, but I’m doing more data analysis in my work now that needs to be presented. Whether you’re learning how to make charts from scratch or are just refreshing your memory of key fundamentals, this guide is easy to follow. And Schreim then takes you beyond b as basic charts made in school to create business level, eye-catching charts by adding a story.
Profile Image for Mayra.
613 reviews12 followers
January 30, 2023
Storytelling with Charts by Sam Schreim has blown up my mind, it is the book I've been needing all my life. First, I have to mention that the whole book and its approach is wonderful. The idea of turning boring data and text into an exciting story is amazing. I don’t see myself doing this job in any other way anymore. I like the fact that it is thought to professionals and non-professionals in the business area. I’m a non-pro, and sometimes it is hard to find guidance in this field.

The book is well organized and that helped me to understand it much better. The writing style and language made it easy reading, too. I highly recommend this book to anyone in the business world.

Profile Image for Sachi Ito.
536 reviews13 followers
January 30, 2023
Great perspective change!

I’ve always been a visual person, so I love the idea of communicating through visuals. Storytelling with Charts is a powerful and strategic method of communication. In this book, we learn a lot about using videos and charts to communicate ideas in different settings. Structure and organization are most important when creating visuals. Some questions you can ask yourself before you get started are: What are the main themes and ideas? How many main themes or topics are there? I really learned a lot from this book that I think will help me to communicate using visuals moving forward. Highly recommend!
Profile Image for Santiago Flores.
1,012 reviews10 followers
February 2, 2023
“Storytelling with Charts: A Data & Text Visualization Guide for Business, Professionals and Non-Professionals: A tutorial to quickly master the art and science of telling engaging stories with charts” was written by Sam Schreim and it is a great tool for everyone who wants to give entertaining presentations turning data into engaging stories.
I think it is a great book for those in a work position where they have to talk during meetings and present information. It is a great tool to polish those presentations and make them entertaining. I would definitely recommend reading this book. I liked it very much because it is simple, easy to read and gave me a lot of ideas.
Profile Image for Adriana.
131 reviews4 followers
February 2, 2023
I’ve found this book to be really interesting and useful for my work.
“Storytelling with Charts: A Data & Text Visualization Guide for Business, Professionals and Non-Professionals: A tutorial to quickly master the art and science of telling engaging stories with charts” by Sam Schreim played an essential role in my presentations. I was looking for ways to provide information to my colleagues but I didn’t want to bore them. So, looking for a way to give presentations in a more enjoyable way, I found this book.
Undoubtedly, I recommend this book to everyone who needs to present topics and give talks to an audience, whether small or big.

Profile Image for Susel.
555 reviews8 followers
February 2, 2023
A great book

If you have to give different talks at work or even school/university, and want to be creative and get the audience hooked, then “Storytelling with Charts: A Data & Text Visualization Guide for Business, Professionals and Non-Professionals: A tutorial to quickly master the art and science of telling engaging stories with charts” by Sam Schreim is the right book for you.
The author is clear and has created a perfect guide so that we can engage our audience, something which is not very easy. I liked the book because it is really complete and the author thought of everything we need to know to make an impact with our talks. I strongly recommend you to read this book.
Profile Image for Mar.
340 reviews5 followers
February 3, 2023
Storytelling with Charts: A Data & Text Visualization Guide for Business, Professionals and Non-Professionals: A tutorial to quickly master the art and science of telling engaging stories with charts” by Sam Schreim is an essential book if you need to present information to a team of people and you want them to enjoy your talk.
The author created a book that is essential for those positions in which you need to present topics and data and you want to be practical, entertaining and make your speech entertaining.

The book is easy to read and the information presented is clear and useful. I will surely recommend reading Storytelling with Charts.
Profile Image for Liz.
1,326 reviews27 followers
February 17, 2023
"Storytelling with Charts" written by Sam Schreim is an innovative book and a tutorial to quickly master the art and science of telling engaging stories with charts. This book is intended for all people, whether they are professionals or not, to tell and narrate with graphs and charts.

To tell something and to attract people's attention, the most important thing is to design creative, visually appealing charts that contain the right information.

I found this book very interesting with creative proposals and super adaptable to different areas. I think many people could benefit from it. The author is super concise and clear in his explanations. I certainly recommend it.
Profile Image for Evelyn.
1,208 reviews26 followers
February 17, 2023
Presentations are helpful devices in any aspect of life to get important information in meaningful ways. However, it’s not easy to do it properly. Storytelling draws on elements of creativity, performance and communication. This masterpiece mainly taught me that I had much to learn.
The visual aids, charts and clear examples of this book are extremely fantastic to facilitate understanding. To conclude, and this is not a minor fact, it’s an easy read and the structure provided is pretty practical. Each chapter took me less than 10 minutes. This makes “Storytelling with Charts” a great option for busy managers or people in general with "no time". It’s a highly recommended option.
871 reviews28 followers
February 17, 2023
Storytelling with Charts by author Sam Schreim offers a useful and proven, logic-based approach to tell attractive stories with charts, aimed for business either professionals or non-professionals. The “charts” are usually visual references that may impact and give power to any story line. So this tutorial guide provides the tools, data and text visualization to make that happen.
What I like the most is that this book is, as per its author's words, an accelerated crash course; which means it is concise, short and to the point. For me, this is definitively an advantage, as it is effective and readers do not loose important points in explanations or excessive examples.
Displaying 1 - 30 of 40 reviews

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