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Devine Color: When Color Sings
Leave it to the wildly innovative founder of Devine Color®, Gretchen Schauffler, who revolutionized the home paint industry, to write her first book about color without pictures. Devine When Color Sings , published by Inkwater Press, encourages readers to think about color in a daring new way—without the aid of seductive glossy photos common to most design publications. Schauffler believes that pictures can subtly dictate a point of view, similar to advertisements. According to Schauffler, it’s what you think about color that matters. She aims to enable readers to connect with colors that are personal to them, not part of the latest fashion trends. With insight and wit, Schauffler, a leading color consultant, national speaker and the creative force behind a multi-million-dollar paint company, shares the challenges and epiphanies that have shaped her bold color philosophy. Working with clients, the much sought-after color expert realized how confused or frightened people are by color. "This book confronts prejudices and preferences that keep us from freely loving color," Schauffler explains. "It’s not color theory. There are no color wheels. It’s about changing your perception in order to understand color relationships." It is Schauffler’s life mission to help people embrace color in all aspects of their lives, starting with their homes. In the book, Schauffler explains that there are no bad colors, just bad color relationships. "We can all see color, but when we see them in perfect relationship with each other, that’s when we experience the exuberant, unadulterated joy that comes from feeling colors you love. That is when we hear color sing." While some color consultants might have opted for a "how to" book, Schauffler wanted to write a "self-help" book. "This is for anyone who wants to understand color on a personal level and gain confidence about choosing and living with color."
- GenresNonfiction
175 pages, Paperback
First published May 1, 2006
6 people want to read
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Displaying 1 of 1 review
December 30, 2024
Okay, I'll admit I read this book for all the wrong reasons.
1. Casting around the house for books I could get rid of, some books, any book! I can get rid of this one, but thought I should read it first.
2. It's very short, and I'm behind on my 2024 reading goals already (Thank You Brian Sanderson and your 1,100 page behemoth!).
My Issues:
1. This was written back in the 1990's, and the primary intent was for Schauffler to hype her paint line, Devine Color. It was very trendy for awhile, but her URL now forwards to Valspar paint, which bought her out. So it's dated.
2. It's a book about color which is published in black and white with no pictures. I was willing to see where that was going to lead because I believe a good book about colors and how they work together could be written in words only, but this ain't it.
3. She contradicts herself left and right. There's no such thing as neutrals because any color has some hint of some pigment. But then there's a chapter on neutrals and how to use them. Just for fun, here's the gist of one of my "favorite" chapters, Red:
"One of my clients... was ready for color excitement in her life, but not red. Yet red was the answer for many reasons she would later understand. [But which Schauffler never explains ARGH!] She didn't feel like a red person and felt she had no red in her home. Yet when I told her that we would have to do red in the room, she almost passed out... Even though she bought a lot of greens and yellows there was always red in the mix. Therefore that's what made the colors she loved pop... I said to her you can always do a neutral like Devine Macadamia or Filbert, but the bottom line is if you are serious about living with color that color is red.
What does this even mean?
I don't know but I've wasted enough time reading and reviewing this.
1. Casting around the house for books I could get rid of, some books, any book! I can get rid of this one, but thought I should read it first.
2. It's very short, and I'm behind on my 2024 reading goals already (Thank You Brian Sanderson and your 1,100 page behemoth!).
My Issues:
1. This was written back in the 1990's, and the primary intent was for Schauffler to hype her paint line, Devine Color. It was very trendy for awhile, but her URL now forwards to Valspar paint, which bought her out. So it's dated.
2. It's a book about color which is published in black and white with no pictures. I was willing to see where that was going to lead because I believe a good book about colors and how they work together could be written in words only, but this ain't it.
3. She contradicts herself left and right. There's no such thing as neutrals because any color has some hint of some pigment. But then there's a chapter on neutrals and how to use them. Just for fun, here's the gist of one of my "favorite" chapters, Red:
"One of my clients... was ready for color excitement in her life, but not red. Yet red was the answer for many reasons she would later understand. [But which Schauffler never explains ARGH!] She didn't feel like a red person and felt she had no red in her home. Yet when I told her that we would have to do red in the room, she almost passed out... Even though she bought a lot of greens and yellows there was always red in the mix. Therefore that's what made the colors she loved pop... I said to her you can always do a neutral like Devine Macadamia or Filbert, but the bottom line is if you are serious about living with color that color is red.
What does this even mean?
I don't know but I've wasted enough time reading and reviewing this.
Displaying 1 of 1 review