Competitor Analysis

by Wendy Carter

Containing the material for a complete, one-day training session, this workshop provides participants with a practical framework upon which to structure information gathering, undertake market analyses, communicate conclusions to colleagues and formalize recommendations. The two-volume work contains information on the teaching aims and methods of the course, and notes on case studies and exercises. Among the topics covered analyzing the competitive environment; finding the information; using industry analysis; and building competitive advantage.

118 pages, Hardcover

First published November 28, 1994