Look at More: A Proven Approach to Innovation, Growth, and Change

by Andy Stefanovich

Praise for Look At More"Andy Stefanovich is a masterful storyteller and a true 'curator of inspiration.' Look At More gives you a dose of Andy's adrenaline and creative can-do spirit, and it provides you with a powerful how-to guide for inspiring workplace innovation that lasts."--Beth Comstock, chief marketing officer, GE"Andy Stefanovich has always exhorted his clients to 'look at more stuff, think about it harder.' With this inspired and inspiring book, he shares dozens upon dozens of ways to put that principle to work. Look At More offers a way to real business transformation." --Daniel H. Pink, author, A Whole New Mind and Drive"Andy offers the reader a unique insight into what it really takes to create innovation within the structure of a corporate environment today. Andy doesn't think outside the box. He blows it up and starts again, helping large corporations think and behave like start-ups." --Duncan Wardle, vice president, Creative Inc., Disney Company"Andy Stefanovich delivers a host of innovative approaches to transform you and your business. The addictive narrative, while informative and actionable, is as creative as he wants us all to be."--Ivy Ross, executive vice president, marketing, Gap Brand at Gap Inc."Look At More gives business leaders a practical and comprehensive framework to build, maintain, and most importantly inspire innovation not only at work but in all parts of life."--Stew Friedman, Wharton professor and author, Total Leadership

Genres: Business

208 pages, Kindle Edition

First published January 1, 2011

Reviews

[APG Colombia · Rating 4 out of 5]

Con un storytelling impecable, Andy Stepahnovich, plantea un marco para desatar la creatividad e innovación de las organizaciones para desarrollar nuevos productos, construir marcas y audiencias, y crecer en el mercado. Lo interesante está justamente en la accionabilidad del método que propone, demostrándola con ejemplos prácticos de empresas reales donde se aplicó su método de manera exitosa

Reseña compartida por Natalia Berrio, Head of Strategy Publicis Media Colombia

[Tim Belonax · Rating 3 out of 5]

It holds up well for being 10 years old. At first it reads like a calling card for Andy’s business (a smart strategy for gaining/retaining clients) but it does have insights that I think would benefit companies or teams that feel stuck and may not have resources in house to get things unstuck.

Lastly, for a book about creativity and innovation the book design and cover left a lot of room for improvement. (3.5 stars)

[Noah · Rating 5 out of 5]

This small volume on creative inspiration for business is jam packed with great ideas. It's a peek inside the brain of my friend Andy Stefanovich, who runs one of the most unique companies around. It's chock-full of entertaining and enlightening stories that Andy uses to illustrate the philosophy he and his company Play (now Prophet) have developed over the past 20 years and the myriad ways businesses can put them into practical action. While it is meant for decision makers in corporations, I think businesses people and entrepreneurs at all levels will benefit from this incredible collection of ideas that are guaranteed to change your perspective. Full disclosure, I and my Skull-A-Day project are mentioned in this book, so feel free to consider that a bias in my review, but I really do think this is one of the best books on business creativity you can pick up.

[Chris Theule · Rating 4 out of 5]

Think Differently.

[Holly Green · Rating 3 out of 5]

This one has some good techniques to expose your brain to more and open it up for idea creation.

[Naomi · Rating 5 out of 5]

I loved this book for the encouragement to be playful in innovation and change. Full of stories that will cause any aware leader to stop and think, there is inspiration aplenty in here.

[Andres · Rating 4 out of 5]

An excellent book if you are looking to structure your innovation process.

[Eric · Rating 4 out of 5]

I LOVE THIS BOOK. Andy is my first business crush! Great ideas and great focus.

[Fred Rose · Rating 1 out of 5]

Pretty basic stuff for innovation

[Ramtin]

good book