Research Methods for Business: A Skill Building Approach

by Uma Sekaran

Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book.
* The issues in cross-national research in sampling and data collection are thoroughly discussed.
* The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

Genres: Business, Research, Nonfiction, Textbooks, Management

464 pages, Hardcover

First published January 1, 2001

Reviews

[Maria · Rating 4 out of 5]

This book is a very important guide for doing Research.
I read most of it as a part of my "Business Research Methods" Class
It is very informative and simple. I believe I will reread it again

[Jeffrey Egolf · Rating 5 out of 5]

This review is actually for the tenth edition of this textbook, published in 2016.

I don't often consider people reviewing actual textbooks, but this is an amazing resource for learning the basics of research and experimental design. I would highly suggest this to anyone who has also read The Skeptics Guide To The Universe, and wants to know more detail about how to properly conduct scientific research.
I rented this book from the school library, but I don't think I'm going to return this one.

[Lucille · Rating 5 out of 5]

This book gave me new insights into business decision making. Really a good book!

[Nitia Priyustina · Rating 5 out of 5]

This book is suitable for undergraduate student. It's simple and very helpful.

[Emily · Rating 5 out of 5]

Loved the book. Loved the class.

[Mubashra]

nothing

[Fahed Al Kerdi · Rating 5 out of 5]

This book contain a very deep and wide-coverage material, it covers all type of research methods in the field of business studies: quantitative, qualitative, and mix-mode approaches. I recommend every postgraduate to own a copy of this book.

[Vaishnavi Tea · Rating 5 out of 5]

I really enjoyed reading this book. Simple and excellent!

[Amjad Masood · Rating 1 out of 5]

- Bad organization of chapter and sub-chapter content.
- Sections full with unclear and unnecessary texts
- Not enjoyable, no rigorous learning

[Kimi · Rating 2 out of 5]

Pokoknya tetap gak suka buku-buku yang berbau metode penelitian gitu. Baca juga terpaksa karena kuliah. Wkwkwk.

[Asam]

dgfh bhmhkmykmccvbtrhj

[Sacha · Rating 4 out of 5]

Very clear and structured, which made it very easy to see the main points. The information was well explained and easy to understand. 4.5 stars.

[Khawaja Hassaan]

i want to read chapter 11

[Afdhol Khyari · Rating 5 out of 5]

I think this book can be one of my research references.

[Raden Andika]

nice

[Shehzad]

good

[Shaguftanawaz30yahoo.Com]

good

[Alyssa]

Absolutely helpful for people who are doing to do research in Beginner level.