استراتژی محتوایی شرکت

by Kevin Nichols, سجاد خزایی (Translator), هدی یعقوبی (Translator)

Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization.

Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy.

Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.

Genres: Business

215 pages

First published January 2, 2015

Reviews

[Lisa Laser · Rating 5 out of 5]

Comprehensive guide to enterprise content strategy

Very thorough, step-by-step guide to creating and implementing a content strategy plan. It is high level in most areas, but does provide examples of how to get granular. This book has broadened my understanding of how to organize and present content digitally. I appreciate the book recommendations as well.

[loafingcactus · Rating 3 out of 5]

Extremely efficient overview of everything there is to know about Enterprise Content Strategy with continual references to other sources for a deeper dive.