What do you think?
Rate this book
How I Multiplied My Income and Happiness in Selling
The author describes the methods that he used to become a successful salesman and suggests techniques for overcoming customers' resistance and for consistently making sales
315 pages, Hardcover
First published January 1, 1966
6 people are currently reading
152 people want to read
About the author
Frank Bettger
35 books52 followersFranklin Lyle (Frank) Bettger (1888-1981) was a salesman and self-help author. He was the father of longtime actor Lyle Bettger. He played Major League baseball with the St. Louis Cardinals in 1910 under the name Frank Betcher.
After his brief baseball career, Bettger returned to his native Philadelphia, where he started collecting accounts for a furniture store on a bike. He then started selling life insurance for the Fidelity Mutual Life Insurance Co. of Pennsylvania but was not initially successful, and considered quitting after 10 months. During a moment of reflection, he remembered what his baseball manager told him about his lack of enthusiasm. So he made a commitment to himself to start acting enthusiastically in his insurance presentations.
He also met a successful salesman and took his advice to read the Autobiography of Benjamin Franklin. A light went on in his mind when he realized that Franklin's Socratic method of asking "key" questions might work with selling policies. He tried it, it worked, and Bettger began to perfect his technique with great enthusiasm.
After succeeding in life insurance sales and becoming Top Salesman for 20 years with Fidelity Mutual, he met Dale Carnegie. Carnegie encouraged Bettger to write his first best-selling books: How I Raised Myself from Failure to Success in Selling. and How I Multiplied My Income and Happiness in Selling. How I Raised Myself... was translated into over a dozen languages, including British English, Danish, Dutch, Finnish, French, German Hungarian, Italian, Japanese, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Spanish, and Swedish. Bettger also gave a series of lectures to Jaycees organizations nationwide with Dale Carnegie.
Frank Bettger wrote a last book, entitled How I Learned the Secrets of Success in Selling, in 1960. The book focused on his life and lessons he learned during his short baseball career, and reflected how those lessons learned at an early age helped mold him into the success he became.
After his brief baseball career, Bettger returned to his native Philadelphia, where he started collecting accounts for a furniture store on a bike. He then started selling life insurance for the Fidelity Mutual Life Insurance Co. of Pennsylvania but was not initially successful, and considered quitting after 10 months. During a moment of reflection, he remembered what his baseball manager told him about his lack of enthusiasm. So he made a commitment to himself to start acting enthusiastically in his insurance presentations.
He also met a successful salesman and took his advice to read the Autobiography of Benjamin Franklin. A light went on in his mind when he realized that Franklin's Socratic method of asking "key" questions might work with selling policies. He tried it, it worked, and Bettger began to perfect his technique with great enthusiasm.
After succeeding in life insurance sales and becoming Top Salesman for 20 years with Fidelity Mutual, he met Dale Carnegie. Carnegie encouraged Bettger to write his first best-selling books: How I Raised Myself from Failure to Success in Selling. and How I Multiplied My Income and Happiness in Selling. How I Raised Myself... was translated into over a dozen languages, including British English, Danish, Dutch, Finnish, French, German Hungarian, Italian, Japanese, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Spanish, and Swedish. Bettger also gave a series of lectures to Jaycees organizations nationwide with Dale Carnegie.
Frank Bettger wrote a last book, entitled How I Learned the Secrets of Success in Selling, in 1960. The book focused on his life and lessons he learned during his short baseball career, and reflected how those lessons learned at an early age helped mold him into the success he became.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 3 of 3 reviews
March 7, 2013
Frank Bettger took himself from obscurity to the Top as a Life Insurance Salesman. His two books are some of the most inspiring words any salesman could ever read. He became one of the most famous Sales people of all time and his personal sales stories are better than any fiction you could ever read.
He inspired this reviewer to keep going even when the chips weren't down they were out of the park!
April 24, 2015
Another great piece of work! The author rose from a complete failure ( selling insurance) to one of the most successful sales peopl of all time. The writing are 100% down-to-earth, with real-life experiences and responses, even quoted conversations and negotiations. He was thorough and many chapters were accompanied with tables, plans, progresses and entries. I rate this 5 stars.
Read
September 16, 2014123
Displaying 1 - 3 of 3 reviews