BUSN 4

by Marcella Kelly, Jim McGowen

Discover the vibrant energy and challenging excitement found in business today within the engaging and accessible pages of Kelly/McGowen's BUSN4. Designed specifically for today's learners, BUSN4 promises to keep the reader turning page after page with a streamlined, riveting design that presents all of the core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communications. Much more than just another textbook, BUSN4 directly connects today's reader with what's happening in business today and how it will affect them, whether they are a business major or have other plans. This fourth edition provides a more reader-focused, less linear, proven learning model, still all at a reader-friendly price. Written by long-time business instructors and developed with first-hand input from today's students, the eye-catching presentation focuses on the business principles most important to the learner's success with less reading, more visuals, and manageable chunks of information that ensure the reader understands the concepts on each page. Memorable examples from today relate the business topics to everyday life and career success. Numerous resources tightly integrated with the text, including, CoureMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills while keeping readers motivated and excited about business today.

Genres: School, Business, Nonfiction, College

320 pages, Paperback

First published January 1, 2010

Reviews

[Amanda · Rating 3 out of 5]

Informative... at times torture to read. I found it to be frustrating because it glosses over sections that I wanted more information on and spends too much time in other areas. But I guess for a Business 1 class it serves its function.

[John · Rating 4 out of 5]

This was done as an online textbook, so I cannot speak to how well a printed version of the book would communicate the material. My experience is that the book is very much an overview of the work of business, and it seems to want to focus from the perspective of someone who will be starting their own business.

[Berto Cienega ✨]

Just a book for my college course. (:

[Ashlee Weber · Rating 2 out of 5]

Had to read for school. Had some good information.

[Heather Wright]

School book

[Donna · Rating 3 out of 5]

This textbook gives clear explanations on a variety of business basics. The biggest drawback to it is that it talks about non-managerial employees as if they aren't human, like they're just another tool for your company.

[Judith · Rating 2 out of 5]

actually reading the instructor's edition. Hey, it circulates from the school library.

[Krissi Charsha · Rating 5 out of 5]

Very easy to follow, gave great examples and referred back into chapters. Has a side glossary, and also note cards for each chapter which was helpful

[Marissa · Rating 1 out of 5]

Text for a Business 101 class. It is very visually engaging, but such a highly general and rudimentary information dump that I don't feel like it was very valuable.

[Nathan Newcomer · Rating 3 out of 5]

One of the best business textbooks I've ever read. Incredibly easy to read and well laid out. Other publishers need to take note!

[Lillian Angelovic · Rating 4 out of 5]

Read for introductory Survey of Business class

[Natalie · Rating 3 out of 5]

Read this for a business class. Comprehensive. Lots of good information!