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Strategic Marketing: 200+ Real Life Case Study from Arabian Markets
Welcome to the world of strategic marketing. That doesn’t need money as much as it needs ideas.Creative idea generated from deep observation.That able to discover a new customers & Segments, having needs that haven’t been satisfied yet.Then with a slight product adjustment, speak to those sectors to satisfy their needs and overrun it.Gap in Knowledge about strategic marketingA 16 chapters book “ An Introduction” for the great Philip Kotler & Gray Armstrong discussing Strategic Marketing in only one chapter!! & this case is very common in all marketing text books. But why?
322 pages, Kindle Edition
Published January 25, 2022
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