Being in business for myself for over 20 years, some of the lessons in this book I was aware of and have used in making decisions to ensure the best shot at success. I would advise anyone thinking about opening a business to read this. Anyone could benefit from the info in this book and therefore in my world makes for a worthwhile read. The authors are free market economists who value correct thinking in unison with business and life. Lots of great analysis, very little heavy duty economist jargon, great quotes, and great illustrations to help understand problems we face in business and life.
A taste of some great points from the book:
1. The amount of analysis put toward a problem should be proportional to the importance of the problem.
2.He who waits to do a great deal of good at once will never do anything. — Samuel Johnson
3. When we have goals in mind, we should reframe the issue from “I must” to “I want.” I want to go to work so that I can feed my kids, buy a car, buy a house, or change the world. If my goals don’t seem to justify the effort, then maybe I should rethink my goals and my overall strategy.
4.Here are a few simple rules for thinking clearly. Step #1: Think about what you want. Step #2 : Think of alternatives that give you what you want. Step #3: Consider what you like and dislike about each existing alternative. Step #4: Create hybrid alternatives, those that combine the best elements from the existing alternatives. “Cheat” the existing order by cherry-picking the best elements. Step #5: Throw out all impossible alternatives. Step #6: Pick the best alternative.
5.If you ever want to see what someone is really like, observe how that person treats those lower down in the pecking order. A decent person will treat everyone with respect. A deceitful or weak person will treat well only those he thinks need to be impressed. This is not only sorrowful, but also shortsighted.