New Utilitarian: Systematic Approaches to Aesthetics and Design

by Victionary (Editor)

Trends may come and go in the design world, but classic aesthetics and techniques are often timeless, resurfacing every now and then as rejuvenated and reinterpreted versions of their former selves. As technology continues to advance, designers are able to explore or experiment with ideas and push creative boundaries in whole new ways, while referencing influences and inspiration from the past.

New Utilitarian takes an intriguing look at the ‘future classic’ phenomenon through the lenses of creatives who skillfully merge different eras and approaches into a strong and striking visual language for the Age of Data. Each project hints at both nostalgia and novelty in creating a bold and distinct impression of the future for the creative landscape of today.

Genres: Design

299 pages, Hardcover

Published July 25, 2023

About the author

viction:ary is the publishing brand of leading publisher viction workshop ltd, founded by Victor Cheung in 2001. Sitting at the heart of Asia, viction:ary books specialise in visual arts and design, and connect visions and inspirations from the West and the East. With focuses on graphic design, illustrations, fashion, architecture, product design and contemporary art projects, our radar observes global designs that essentially present strong, original concepts and graphical approaches. Through creative collaborations and innovations in publishing, we capture
what’s up and who’s next in the creative realm and propose multidimensional angles to rethink and review design.
Persistently pushing the boundaries, viction:ary’s commitment
to quality in editorial direction and book design is widely recognised by the industry and international media. With
heaps of successful publications under our belt, we continue
to give ourselves to elevate visual experiences and inspire readers inside and outside the industry, wherever they dwell in the world.

Reviews

[Maria · Rating 4 out of 5]

A great book that will awaken your creativity and help you get out of your creative slump.