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Point Blank: Extreme Close-Up of Celebrities, Corporates, Controversies & Concepts
About the Book
Not very many writers and columnists have the kind of exposure and experiences that Dr. Sandeep Goyal has had in the past three-and-a-half decades. Dr. Goyal has worked across domains, genres and each brand, each campaign, each communication challenge contributing to his reservoir of learnings, and leaving behind invaluable lessons.
Celebrities, especially, are a subject Dr. Goyal loves to write-on. There is much of Virat Kohli in the book. There are MS Dhoni, Yuvraj Singh, Hardik Pandya and Sachin Tendulkar too in the chapters. Bollywood is also well-represented with Amitabh Bachchan, Akshay Kumar, and more. Corporate head honchos Naresh Goyal, Alyque Padamsee, Ajay Banga and Sanjeev Bhikchandani are also discussed in fair detail.
There are interesting chapters in the book on Intellectual Property too … from GI-tagging of Hapus mangoes to trade-marking of Khadi to Mother Teresa’s blue bordered saree.
And from Dr. Goyal’s many years of experience in handling Japanese business there are parables like the one on Lord Ganesha in the Land of The Rising Sun!
About the Author
Sandeep Goyal has been a professional, and an entrepreneur, for nearly 37 years now. A gold medallist in English Literature, an MBA of the old school, and a PhD in the study of ‘celebrities as human brands’, Goyal is a doyen of Indian business. His handling of hundreds of clients and campaigns; his close interactions with celebrities; his ring-side view of controversies; and his hands-on shaping of brand futures has contributed immensely to his rich writings.
A Harvard alumnus, Dr. Goyal, has authored seven books, including The Dum Dum Bullet (Penguin, 2004) and Konjo – The Fighting Spirit (Harper Collins, 2014). His book, Japan Made Easy (Harper Collins, 2019) is a bestseller.
Not very many writers and columnists have the kind of exposure and experiences that Dr. Sandeep Goyal has had in the past three-and-a-half decades. Dr. Goyal has worked across domains, genres and each brand, each campaign, each communication challenge contributing to his reservoir of learnings, and leaving behind invaluable lessons.
Celebrities, especially, are a subject Dr. Goyal loves to write-on. There is much of Virat Kohli in the book. There are MS Dhoni, Yuvraj Singh, Hardik Pandya and Sachin Tendulkar too in the chapters. Bollywood is also well-represented with Amitabh Bachchan, Akshay Kumar, and more. Corporate head honchos Naresh Goyal, Alyque Padamsee, Ajay Banga and Sanjeev Bhikchandani are also discussed in fair detail.
There are interesting chapters in the book on Intellectual Property too … from GI-tagging of Hapus mangoes to trade-marking of Khadi to Mother Teresa’s blue bordered saree.
And from Dr. Goyal’s many years of experience in handling Japanese business there are parables like the one on Lord Ganesha in the Land of The Rising Sun!
About the Author
Sandeep Goyal has been a professional, and an entrepreneur, for nearly 37 years now. A gold medallist in English Literature, an MBA of the old school, and a PhD in the study of ‘celebrities as human brands’, Goyal is a doyen of Indian business. His handling of hundreds of clients and campaigns; his close interactions with celebrities; his ring-side view of controversies; and his hands-on shaping of brand futures has contributed immensely to his rich writings.
A Harvard alumnus, Dr. Goyal, has authored seven books, including The Dum Dum Bullet (Penguin, 2004) and Konjo – The Fighting Spirit (Harper Collins, 2014). His book, Japan Made Easy (Harper Collins, 2019) is a bestseller.
300 pages, Paperback
Published June 16, 2021
About the author
Sandeep Goyal
30 books1 followerMr. Sandeep Goyal, BA, MBA has been the Founding Chairman of Dentsu India Group at Dentsu Inc and Dentsu Communications Pvt. Ltd. since January 2011. Mr. Goyal serves as Chairman and Owner of Mogae Digital Private Limited. Mr. Goyal serves as Chief Executive Officer, Group Broadcasting of Zee Entertainment Enterprises Ltd. He served as Group Chief Executive Officer of Zee Telefilms and served as President of ad agency Rediffusion DY&R. He served as Chief Operating Officer of Rediff. He serves as Chairman Emeritus of Dentsu Marcom Pvt. Ltd. and served as its Director. He serves as Chairman at MOGAE MEDIA PVT. LTD. He served as the Chairman of the Board of Dentsu Communications Pvt. Ltd. until January 2011. He served as the Founder Chairman of Dentsu Creative Impact Pvt. Ltd and Dentsu Marcom Pvt. Ltd., until January 2011. He served as Chairman of Dentsu India Group until 2011. He serves as Vice Chairman at Mogae Consultants Pvt. Ltd. He serves as Vice Chairman of Mogae Group. He served as a Director of Mogae Digital Private Limited, Dentsu Creative Impact Pvt. Ltd., and Dentsu Marcom Pvt. Ltd. He served as a Director of Zee Entertainment Enterprises Ltd. He is a regular contributor to The Economic Times, Financial Express, Business Standard, Hindu Business Line, Business World and other publications of repute and is a much sought after speaker in industry forums. Mr. Goyal has been on the governing bodies of the Advertising Agencies Association of India (AAAI), Indian Broadcasting Foundation (IBF), Advertising Standards Council of India (ASCI), Media Research Users Council (MRUC) and the US-based National Academy of Television Arts & Sciences of (NATAS), over the years. He is the first Indian on the global jury of the Emmy Awards in 2002. Mr. Goyal holds an MBA (FMS Delhi '84) and an Honors graduate in English literature (gold medalist) from Panjab University.
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