Marketing--Grademaker Study Guide

by Charles W. Lamb Jr., Joseph F. Hair Jr.

All questions are in the Study Guide are keyed to the learning objectives by numbered icons. In addition to true/false, multiple choice, and essay questions, every chapters includes application questions, many in the form of short scenarios, and agree/disagree questions to help readers articulate the concepts they are trying to master. Study Guide questions were designed to be similar in type and difficulty level to the Test Bank questions, so that review using the Study Guide will help readers improve their test scores. Every chapter opens with a pre-test to help learners assess their level of understanding before beginning to review. Other review tools in the chapter include chapter outlines with definitions of key terms, a synopsis of key points under the learning objectives, and vocabulary practice.

Paperback

Published April 18, 2001