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Content Marketing For Dummies
Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
- GenresBusiness
368 pages, Paperback
First published May 4, 2011
14 people are currently reading
79 people want to read
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Displaying 1 - 4 of 4 reviews
December 28, 2019
A helpful introduction to the core concepts of content marketing. It was published several years ago, so some of the technical information is dated. The book is geared mostly towards business owners who want to add content marketing as a component of their existing business rather than people currently working as content marketers. However, as an introduction to the subject, it's a good read.
February 27, 2013
I was really eager to read this book, hoping that it would be rich with content marketing secrets that would take my content to the next level. I didn't find that, but Content Marketing for Dummies constitutes a valuable resource on several levels.
It's great for getting your ducks in a row.
If you know you need to document, organize, and systemize your content marketing -- but haven't yet -- this is likely to help. Most of the information wasn't new to me, but it did spell it all out in simple steps that had me taking feverish notes.
It's a great primer for non-writers.
This could be a key part of the curriculum for any member of your team you want to ease into a role as a contributor of content. If they have the topical expertise to create valuable content, this can help them share it with the world.
It's great for business owners.
While there are some prerequisite skills, everything here is spelled out pretty simply and from the beginning.
I would feel very comfortable recommending it to business owners who want to better understand and take an active role in their online marketing.
To create a balanced strategy, I would suggest supplementing this text with some blogging education, a more intensive look at one or two primary content outlets, and a fresh understanding of the evolving meaning of SEO in 2013.
It's great for getting your ducks in a row.
If you know you need to document, organize, and systemize your content marketing -- but haven't yet -- this is likely to help. Most of the information wasn't new to me, but it did spell it all out in simple steps that had me taking feverish notes.
It's a great primer for non-writers.
This could be a key part of the curriculum for any member of your team you want to ease into a role as a contributor of content. If they have the topical expertise to create valuable content, this can help them share it with the world.
It's great for business owners.
While there are some prerequisite skills, everything here is spelled out pretty simply and from the beginning.
I would feel very comfortable recommending it to business owners who want to better understand and take an active role in their online marketing.
To create a balanced strategy, I would suggest supplementing this text with some blogging education, a more intensive look at one or two primary content outlets, and a fresh understanding of the evolving meaning of SEO in 2013.
October 2, 2013
Virtually every resource possible for this type of Copywriter. Great advice, tips & tricks for successfully writing and marketing quality content. Easy to understand, plain language. A must own resource for any Copywriter's shelf!
March 13, 2013
This was an excellent overview of the subject of content marketing, and the author was lavish with resources.
Displaying 1 - 4 of 4 reviews