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Bold: How to be Brave in Business and Win
CMI Management Book of the Year Awards 2012 - E-book Category
More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.
BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.
More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.
BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.
- GenresBusinessNonfiction
336 pages, Paperback
First published April 3, 2011
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90 people want to read
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Displaying 1 - 2 of 2 reviews
November 7, 2017
Great examples of how some of the great businesses came to be. Easy to read and inspirational.
January 24, 2013
Being BOLD! Sound easier to hear than to do actually. All the companies that being mentioned in the book were all made commitment to stay true to what their purpose or quoting what the book said, they were keeping the main thing the main thing.
It is really a good book that IMHO not only taught me on how I can implement how to be BOLD in my company but also how I can be BOLD personally.
It is really a good book that IMHO not only taught me on how I can implement how to be BOLD in my company but also how I can be BOLD personally.
Displaying 1 - 2 of 2 reviews