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The Small Business Start-Up Workbook: A step-by-step guide to starting the business you've dreamed of
This practical and comprehensive workbook is packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how develop, research and plan "the idea"; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.
Introduction; 1. Where to Begin - What's the Big Idead; 2. What to Do and Sell - Opportunities, Products and Services; 3. Who and Where? Researching Your Market, Target Audience and Opportunity; 4. Who Are You? Defining Your Brand; 5. How to Plot Your Findings and Map Out Your Future; 6. How Much? Figuring Out the Costs, Funding, Grants and Loans; 7. How to Sell - Marketing and Selling Your Products and Services; 8. How to Sell - The Importance of Good Customer Service; 9. How to Behave - The Case for Ethical Business and Social Responsibility; 10. Your Website - Planning and Creating a Website that Works; 11. Your Website - Launching and Promoting; 12. How to Manage And Grow - Tips from the Top; 13. Lessons from Leaders in Business; 14. The Ultimate Business Start-Up Checklist; 15. Uaseful Resources for Small Business Start-Ups;
Introduction; 1. Where to Begin - What's the Big Idead; 2. What to Do and Sell - Opportunities, Products and Services; 3. Who and Where? Researching Your Market, Target Audience and Opportunity; 4. Who Are You? Defining Your Brand; 5. How to Plot Your Findings and Map Out Your Future; 6. How Much? Figuring Out the Costs, Funding, Grants and Loans; 7. How to Sell - Marketing and Selling Your Products and Services; 8. How to Sell - The Importance of Good Customer Service; 9. How to Behave - The Case for Ethical Business and Social Responsibility; 10. Your Website - Planning and Creating a Website that Works; 11. Your Website - Launching and Promoting; 12. How to Manage And Grow - Tips from the Top; 13. Lessons from Leaders in Business; 14. The Ultimate Business Start-Up Checklist; 15. Uaseful Resources for Small Business Start-Ups;
288 pages, Paperback
First published February 27, 2005
32 people are currently reading
121 people want to read
About the author
Cheryl Rickman
28 books10 followersCheryl Rickman is a Sunday Times best-selling author and ghostwriter of 25 self-help, wellbeing and business books and a qualified Positive Psychology Practitioner.
After her parents' lives were cut short, Cheryl Rickman decided to devote her life to helping others make the most of theirs, through the books she writes and the workshops she creates.
She specialises in writing empowering, practical books to help people fret less and flourish more and is a Wellbeing Ambassador for the Network of Wellbeing. Her first self-help book, The Flourish Handbook, was published in 2013.
Books due for publication in 2021 include: Navigating Loneliness: How to connect with yourself and others (a mental health handbook) Foreword by Terry Waite (May 2021), May You Be Well: Everyday Good Vibes for the Spiritual (June 2021) and You Are Enough: Embrace Your Flaws and Be Happy Being You (September 2021)
Her most recent books include: The Happiness Bible, The Little Book of Resilience, The Little Book of Serenity and Be More Wonder Woman.
Having qualified with a Certificate in Applied Positive Psychology in 2016, Cheryl also runs wellbeing retreats and delivers workshops on acceptance, balance and compassion, The ABC of Flourishing™ across the country.
As well as writing books, Cheryl also writes features for a variety of publications including Psychologies and Breathe magazine.
Cheryl wrote her first book, The Small Business Start-Up Workbook, in 2005, which has a Foreword by Dame Anita Roddick and reached the number one spot on Amazon. Since then she's ghostwritten 12 books for business leaders, psychologists and wellbeing experts, as well as penning 13 books of her own.
Her first book for children was published in 2017 after a successful Kickstarter crowdfunding project. Called YES YOU CAN, the book shows kids that all toys, colours, clothes & hobbies are for all children by shining a light on gender stereotypes in a child-friendly way. The book also encourages children to find their spark, do what they love and be proud to be themselves.
Cheryl lives with her partner, James, daughter and two dogs in a country cottage in Hampshire, UK. She is an unashamed tree-hugger and nature-lover, has an overflowing book shelf and her favourite colour is rainbow. She adores pizza and the smell of playdoh, but is not a fan of mushrooms or spiders.
You can find out more at www.CherylRickman.co.uk
After her parents' lives were cut short, Cheryl Rickman decided to devote her life to helping others make the most of theirs, through the books she writes and the workshops she creates.
She specialises in writing empowering, practical books to help people fret less and flourish more and is a Wellbeing Ambassador for the Network of Wellbeing. Her first self-help book, The Flourish Handbook, was published in 2013.
Books due for publication in 2021 include: Navigating Loneliness: How to connect with yourself and others (a mental health handbook) Foreword by Terry Waite (May 2021), May You Be Well: Everyday Good Vibes for the Spiritual (June 2021) and You Are Enough: Embrace Your Flaws and Be Happy Being You (September 2021)
Her most recent books include: The Happiness Bible, The Little Book of Resilience, The Little Book of Serenity and Be More Wonder Woman.
Having qualified with a Certificate in Applied Positive Psychology in 2016, Cheryl also runs wellbeing retreats and delivers workshops on acceptance, balance and compassion, The ABC of Flourishing™ across the country.
As well as writing books, Cheryl also writes features for a variety of publications including Psychologies and Breathe magazine.
Cheryl wrote her first book, The Small Business Start-Up Workbook, in 2005, which has a Foreword by Dame Anita Roddick and reached the number one spot on Amazon. Since then she's ghostwritten 12 books for business leaders, psychologists and wellbeing experts, as well as penning 13 books of her own.
Her first book for children was published in 2017 after a successful Kickstarter crowdfunding project. Called YES YOU CAN, the book shows kids that all toys, colours, clothes & hobbies are for all children by shining a light on gender stereotypes in a child-friendly way. The book also encourages children to find their spark, do what they love and be proud to be themselves.
Cheryl lives with her partner, James, daughter and two dogs in a country cottage in Hampshire, UK. She is an unashamed tree-hugger and nature-lover, has an overflowing book shelf and her favourite colour is rainbow. She adores pizza and the smell of playdoh, but is not a fan of mushrooms or spiders.
You can find out more at www.CherylRickman.co.uk
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January 21, 2008
I wrote this book. Good reviews on amazon.
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