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27 Powers of Persuasion: Simple Strategies to Seduce Audiences & Win Allies
Politicians know: You can change a conversation by touching the other person's arm.
Lawyers know: You don't ask a question unless you already have the answer.
Marketers know: It's easiest to convince people of what they already believe.
Reporters know: People hate silence. They fill it with stuff you can use.
You may love them or hate them, but there is no denying that politicians, lawyers, marketers, and reporters are masters of persuasion. In 27 Powers of Persuasion, Chris St. Hilaire distills their knowledge into 27 tools that will empower you to persuade anyone of just about anything. As a message strategist for some of the most famous names in America, Chris St. Hilaire has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs.
27 Powers of Persuasion provides practical strategies that have helped St. Hilaire's clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to:
Persuade people without browbeating them. Unite with your audience, not conquer them. Use language that lets people agree with you on their terms. Get people to see things your way and feel good about it.
With provocative excerpts from courtroom testimony, behind-the- scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.
Lawyers know: You don't ask a question unless you already have the answer.
Marketers know: It's easiest to convince people of what they already believe.
Reporters know: People hate silence. They fill it with stuff you can use.
You may love them or hate them, but there is no denying that politicians, lawyers, marketers, and reporters are masters of persuasion. In 27 Powers of Persuasion, Chris St. Hilaire distills their knowledge into 27 tools that will empower you to persuade anyone of just about anything. As a message strategist for some of the most famous names in America, Chris St. Hilaire has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs.
27 Powers of Persuasion provides practical strategies that have helped St. Hilaire's clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to:
Persuade people without browbeating them. Unite with your audience, not conquer them. Use language that lets people agree with you on their terms. Get people to see things your way and feel good about it.
With provocative excerpts from courtroom testimony, behind-the- scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.
240 pages, Paperback
First published September 7, 2010
33 people are currently reading
248 people want to read
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Displaying 1 - 13 of 13 reviews
September 5, 2011
I loved this book. It is written in a great way, so that one can actually learn the techniques while reading. It might also be enough also just 15 powers, as it is a bit of repetition, but this might also be the reason why remembering it is so easy.
June 3, 2013
useful techniques of persuasion.
enlightening.
practical and relevant.
enlightening.
practical and relevant.
September 9, 2020
Had to read this for an applied behavioral science (i.e. management) class, along with Dale Carnegie's How to Win Friends and Influence People and Stephen Covey's The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change.
This book sat way better than the other two. Carnegie came off as idealistic and manipulative (and also kind of outdated re: social norms of communication methods). Covey also came off idealistic, as well as massively preachy and anecdotal. St. Hilaire, while still giving off manipulation vibes, has the most practical and applicable advice of the three.
Would be on shelf because of said practical and applicable advice. A lot of it is common sense/thinking through situations carefully, but it's nice to have them all written out together in a tidy little book.
This book sat way better than the other two. Carnegie came off as idealistic and manipulative (and also kind of outdated re: social norms of communication methods). Covey also came off idealistic, as well as massively preachy and anecdotal. St. Hilaire, while still giving off manipulation vibes, has the most practical and applicable advice of the three.
Would be on shelf because of said practical and applicable advice. A lot of it is common sense/thinking through situations carefully, but it's nice to have them all written out together in a tidy little book.
January 5, 2025
Cumple con lo que promete. Este libro ofrece un análisis profundo de 27 técnicas de persuasión que son relevantes tanto en la vida personal como profesional. Aunque considero que podría haberse resumido en menos capítulos. Sin embargo, los ejemplos utilizados para ilustrar cada técnica son a veces demasiado extensos y contienen información que podría considerarse innecesaria.
Lo más valioso es el mensaje final, que proporciona una guía clara sobre cómo aplicar estas técnicas en la vida cotidiana. Ya quiero poner en práctica lo aprendido y ver cuánto de este conocimiento puedo integrar en mi día a día. En resumen, es una lectura recomendable para quienes buscan mejorar sus habilidades de comunicación.
Lo más valioso es el mensaje final, que proporciona una guía clara sobre cómo aplicar estas técnicas en la vida cotidiana. Ya quiero poner en práctica lo aprendido y ver cuánto de este conocimiento puedo integrar en mi día a día. En resumen, es una lectura recomendable para quienes buscan mejorar sus habilidades de comunicación.
August 16, 2020
The book is written in every way to help to enhance your communication, make is more confident and at your side , the better way to handle situations and bring them to your own favours . Written in very easy language and straight forward, to the point.
March 17, 2021
Read this a while ago, didn’t remember it being a game changer.
May 18, 2023
Interesante...
January 9, 2024
re-read
February 15, 2013
LANGUAGE: 5/5
EASE OF UNDERSTANDING: 5/5
RELEVANCE: 5/5
SUBJECT: 5/5
A wonderful book with a wonderful message. I am not a big fan of self-help books but this one has really influenced me. It is simple to read, understand and implement.
EASE OF UNDERSTANDING: 5/5
RELEVANCE: 5/5
SUBJECT: 5/5
A wonderful book with a wonderful message. I am not a big fan of self-help books but this one has really influenced me. It is simple to read, understand and implement.
September 27, 2016
Un libro interesante que resume bien con ejemplos las diferentes técnicas de persuasión y el uso de ellas.
Lo recomiendo como libro de consulta recurrente ya que sus técnicas me parecieron buenas y bien explicadas.
Lo recomiendo como libro de consulta recurrente ya que sus técnicas me parecieron buenas y bien explicadas.
August 5, 2019
I enjoyed this book, it does give some really good pointers. If I’m honest I think it did drag on a bit too much, and a lot of the examples were politically related, would be more balanced to look at other fields. It’s a keeper!
February 15, 2015
The strategies offered are good.
Displaying 1 - 13 of 13 reviews