Convert!: Designing Web Sites to Increase Traffic and Conversion

by Ben Hunt

Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy , founder of the System Seminar, and Drayton Bird , Drayton Bird Associates.

Genres: Business, Design, Nonfiction, Usability, Web

312 pages, Paperback

First published February 8, 2011

About the author

The world’s #1 nerd on how to design websites that work

It is impossible to estimate how many websites Ben Hunt has made more effective, through his articles (which have been read by millions), his books, or the hundreds of designers he has trained.

One of the most influential figures in web design, Ben has been a web professional, entrepreneur, and consultant since 1994.

Ben is a highly respected thinker with expertise in disciplines spanning direct marketing, SEO, content marketing, conversion rate optimisation, and usability.

He has written two extremely successful books. Incredibly, his first ebook, “Save the Pixel” has sold almost 10,000 copies direct to website owners and designers.

Ben’s second major title, “Convert!“, published by Wiley in 2011, is one of the top-rated online marketing books on Amazon. (Quote: doubled business, bible.)

In 2010, Ben launched his Pro Web Design Course, which goes beyond just teaching design, addressing everything a designer needs to build successful websites – and a successful business! (Here are some of the most recent testimonials about the course.)

Ben has a curious and restless personality, which has led him to create a range of solutions, including a content management system and SEO tools.

Ben is an international speaker, who has been invited to present at conferences including Ken McCarthy’s System Seminar, Drayton Bird’s EADIM, and Conversion Conference.

His latest ebook, “How To Be #1” a practical guide to dominating niche markets, was released in July 2012.

Reviews

[Tiffany daSilva · Rating 4 out of 5]

This is by far the best book I've read on conversion rate optimization. I wish I had read this one first because it would have given me a solid foundation that the other books could have built on (A/B Testing, Call to Action, Waiting for your Cat to Bark) now I want to reread them all. Hunt goes through the steps on how to look at your website (using the awareness ladder), a little about marketing personas, and then ends with what technology you should use to test you theory. (Unfortunately they use Website Optimizer, can't wait for all these books to be redone with Google's new tool). There were TONS of examples that he explains with words and images. Excellent Excellent read!

[Kunaal · Rating 4 out of 5]

A very detailed view of how each component is designed on a page to avoid any leakage. Must read for anyone who wants to start a blog.

[Ryan Price · Rating 4 out of 5]

Everyone should know how to create a website that drives traffic. This is also a great intro to online marketing book.

[Rowan · Rating 4 out of 5]

Fantastic web marketing and SEO book for small businesses.