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价值的力量：让营销回归价值的原点

刘鹏程

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官方授权卖家: CNCE.《价值的力量：让营销回归价值的原点》(刘鹏程)简介:本书探究营销的本质，提出“价值营销”的理论，总结出在产品创新端为消费者创造价值，在消费者传播端建立价值认知的技巧，为企业的品牌建设工作和营销工作提供具体方案。作者:刘鹏程出版社:机械工业出版社装订方式:平装版次:第1版开本:32开出版时间:2020-12-01用纸:纯质纸页数:270语种:丛书名:类目:金融与投资|投资

270 pages, Paperback

Published December 1, 2020

About the author

刘鹏程

4 books

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