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The Art of Being Chosen: Secrets of Success from the Giants of Retail

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The top retailers in the world, from Aldo to Zara, explain their strategies for success. Based on interviews with 54 of the best known names in global retailing.

328 pages, Paperback

First published October 1, 2010

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About the author

Martin Butler

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562 reviews10 followers
July 29, 2016
Fascinating to read short, 4 or 5 page long, pieces about what has been behind the success of many top retailers. Some great insight and lessons that would apply to leaders in any industry looking to build a great culture or inspire innovation.

The only downside, which is no fault of Martin Butler, is that the interviews are from 2008-09, so the stories don't seem as relevant now.
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