Digital Impact: The Two Secrets to Online Marketing Success

by Vipin Mayar, Geoff Ramsey

Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.

Genres: Business

298 pages, Hardcover

First published May 18, 2011

Reviews

[Yongsup Kim · Rating 4 out of 5]

This book is a good manual for online & SNS marketing.

[Jason · Rating 3 out of 5]

A good book on the basics. Not too detailed, but useful. Worth keeping around on the shelf to look up questions on measurement in specific channels from time to time.

[Kenny Kok · Rating 5 out of 5]

A good book to gather the basics. Not too complex for any starters in digital marketing.