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Digital Darwinism: 7 Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy
Don’t let the rapid evolution of the Internet economy leave your business extinct before its time! Here are the key strategies you need to keep your company alive, growing, and profitable in today’s volatile Web climate.
The dramatic boom that took place in the Web economy is over. The glory days when companies with strong ideas and weak business plans could easily get millions to launch their businesses are long gone, and in today’s tougher, more cutthroat economic arena, natural selection is rampant. Companies need to be smarter, faster, more innovative, and more adaptable than ever before just to survive, let alone succeed. In Digital Darwinism , Evan Schwartz provides seven business strategies that can make or break any Web business. In a new preface and updated case studies, Schwartz discusses the dramatic rise and fall of the Web and analyzes the companies that have made it and those that haven’t, from Priceline to Pets.com, and spells out step-by-step techniques such as building your brand, remaining flexible as supply and demand fluctuate, and integrating the Web into every part of your business.
The perfect source for everyone from novice entrepreneurs to corporate CEOs, Digital Darwinism provides a comprehensive and unflinching look inside the highly competitive world of e-commerce and distills the critical strategies that Web-based businesses need to follow in order to survive in what has become the world’s fastest, and most dangerous, marketplace.
The dramatic boom that took place in the Web economy is over. The glory days when companies with strong ideas and weak business plans could easily get millions to launch their businesses are long gone, and in today’s tougher, more cutthroat economic arena, natural selection is rampant. Companies need to be smarter, faster, more innovative, and more adaptable than ever before just to survive, let alone succeed. In Digital Darwinism , Evan Schwartz provides seven business strategies that can make or break any Web business. In a new preface and updated case studies, Schwartz discusses the dramatic rise and fall of the Web and analyzes the companies that have made it and those that haven’t, from Priceline to Pets.com, and spells out step-by-step techniques such as building your brand, remaining flexible as supply and demand fluctuate, and integrating the Web into every part of your business.
The perfect source for everyone from novice entrepreneurs to corporate CEOs, Digital Darwinism provides a comprehensive and unflinching look inside the highly competitive world of e-commerce and distills the critical strategies that Web-based businesses need to follow in order to survive in what has become the world’s fastest, and most dangerous, marketplace.
- GenresBusinessNonfiction
240 pages, Paperback
First published June 8, 1999
2 people are currently reading
29 people want to read
About the author
Evan I. Schwartz
9 books8 followersEvan I. Schwartz writes about history, innovation, tech, music, and media.
He is the author of The Last Lone Inventor: A Tale of Genius, Deceit, and the Birth of Television (HarperCollins), named by Amazon Books as one of “100 Biographies & Memoirs to Read in a Lifetime.”
His book Finding Oz: How L. Frank Baum Discovered the Great American Story (Houghton Mifflin) is a narrative about the origins of a cultural icon, The Wizard of Oz.
His first book, Webonomics, was the #24 bestselling book on Amazon.com for the year 1997 (when only geeks bought stuff on the Internet), and his second book, Digital Darwinism, was a New York Times bestseller. Both are published by Broadway/Random House.
His 2021 book, REVOLVER: a novel, was issued as a free paperback, direct by mail, from the Concord Free Press, a 501c3 that promotes generosity through reading.
Schwartz has taught writing at Boston University and Tufts University.
He is the author of The Last Lone Inventor: A Tale of Genius, Deceit, and the Birth of Television (HarperCollins), named by Amazon Books as one of “100 Biographies & Memoirs to Read in a Lifetime.”
His book Finding Oz: How L. Frank Baum Discovered the Great American Story (Houghton Mifflin) is a narrative about the origins of a cultural icon, The Wizard of Oz.
His first book, Webonomics, was the #24 bestselling book on Amazon.com for the year 1997 (when only geeks bought stuff on the Internet), and his second book, Digital Darwinism, was a New York Times bestseller. Both are published by Broadway/Random House.
His 2021 book, REVOLVER: a novel, was issued as a free paperback, direct by mail, from the Concord Free Press, a 501c3 that promotes generosity through reading.
Schwartz has taught writing at Boston University and Tufts University.
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March 30, 2013
An optional-read book on managing technology strategy for managers, executives, and entrepreneurs.
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