Perusahaan Yang Mengubah Dunia

by Jonathan Mantle

Perusahaan Yang Mengubah Dunia menceritakan kisah-kisah menakjubkan tentang 50 perusahaan yang telah menunjukkan pengaruh penting dalam sejarah sosial dan ekonomi dalam empat ratus tahun terakhir.

Jonathan Mantle menghadirkan serangkaian kisah yangberagam, informatif, dan menggugah pikiran tentang pencapaian perusahaan. Profil-profil perusahaan yang ia sajikan meliputi setiap bidang usaha komersial, mulai mobil hingga kontrasepsi oral, dari turisme hingga telekomunikasi, dan dari pakaian dalam wanita hingga layanan web. Anda dapat menemukan cerita-cerita menarik, mulai dari pemberian izin kerajaan kepada East India Company di London pada tahun 1600 hingga permulaan sederhana bisnis barang kering yang didirikan oleh Levi Strauss pada masa California Gold Rush pada tahun 1850-an, dan pendirian Ford Motor Company dengan modal awal $28.000 pada tahun 1903 hingga pencapaian sebuah perusahaan bernama Microsoft pada tahun 1975 oleh dua mahasiswa bernama William Gates III dan Paul Allen.

Selain menyoroti perkembangan dan pengaruh perusahaan di sepanjang sejarah secara jelas dan mudah dimengerti, Jonathan Mantle juga menyertakan potret wirausahawan yang kejeniusan, energi, dan visi strategisnya telah memajukan organisasinya. Merekalah tokoh-tokoh seperti Thomas Cook, Julius de Reuter, Bill Boeing, Walt Disney, Stevt Jobs, Anita Roddick, Larry Page, dan Sergey Brin. Perusahaan Yang Mengubah Dunia juga kaya akan informasi yang tak terduga dan membangkitkan minat: mulai dari akar merek terkuat di dunia pada obat seorang apoteker dengan paten lima sen hingga peran penting burung dara dalam sejarah penyebaran berita: mulai dari asal mula telepon genggam hingga terciptanya komputer meja. Kutipan, fakta penting, dan tonggak waktu dari sejarah setiap perusahaan, ditambah dengan 50 foto hitam-putih yang menarik, melengkapi fitur editorial buku ini.

Masing-masing dari 50 perusahaan yang dihadirkan dalam buku Perusahaan Yang Mengubah Dunia telah mengubah dan mencerminkan perubahan di dunia pada masanya dengan cara yang tak terduga. Keseluruhan kisah perusahaan-perusahaan tersebut adalah rangkuman sejarah perdagangan dan kapitalisme

Genres: Business, History, Nonfiction, Economics

232 pages, Paperback

First published January 1, 2008

Reviews

[Katherine 黄爱芬 · Rating 4 out of 5]

Lumayan bagus utk referensi bacaan non fiksi. Kebanyakan pendiri-pendiri perusahaan ini lahir/besar di Amerika Serikat ya. Makin membuktikan AS adalah negara yg melahirkan org-org yg sangat inovatif dan kreatif terutama di abad 20-21.

[JP · Rating 3 out of 5]

Profiles and commentary about 50 companies that have made a lasting impact on technology, culture, and business. Any such list is obviously subjective. This author draws across industries, geographies, and types of impact. You could suggest reasonable alternatives, but the companies included are truly interesting for the impact they made and how it occurred. The portrayal of each selection is fair, though he does often end with a parting shot at politically unpopular leaders.

[Christopher Obert · Rating 3 out of 5]

An interesting business book highlighting 50 companies that the author felt changed the world. From The East India Company to Google, the book spans many centuries. I feel that the book is greatly geared to a British target audience but this American found the book well worth the read. I learned a lot and got background on many companies that I would never have researched myself. I was disappointed by a few companies that were missing, but as I said, it had included a few companies that I would never have thought of. I also would have liked more in depth reports included in the book. Some of the reports did not give a business description but rather the history of one of the company’s main products. Still, the book had many examples of various businesses and their products over the centuries. If business is truly cyclical, having a better understanding of these companies could prove to be truly helpful.

[Rizaldy · Rating 2 out of 5]

This book is actually quite good in bringing the factual data of particular corporation that effecting the world, giving you behind-the-curtain knowledge of famous corporation across centuries. often interesting yet entertaining to know. But the translation is very bad. i read a translated version in bahasa indonesia that really does not suit the sentenced as intended in its own mother language. too bad the original publisher does not implementing a good translation policy on this book. The bahasa translated version is like reading a whole book through a translator program with exact and real meaning of each words not a contextual meaning of the sentences. i was deceived by its good-looking-solid-hard-cover. never judge the book by its cover. too bad..

[Angus Mcfarlane · Rating 3 out of 5]

This was a fascinating collection of 4-page snippets summarising the author's 50 most influential companies. In many cases the companies' impact has resulted in significant financial clout, but it is the impact on the way we do life that is perhaps the most intriguing aspect. The emphasis is therefore not corporations (amalgams of smaller businesses) but the units which helped us travel (VW, Ford, Chunnel), communicate (Bell, googol, Penguin, CNN) and care for our homes (Singer) - etc. Inspiring to read how the power of a novel idea connected with human need becomes adopted to the extent that they feel 'inevitable'.

[Sivaram Velauthapillai · Rating 3 out of 5]

Book provides short summaries of some of the most successful corporations over the last few hundread years. Given the length of the book, not all major corporations are covered, and the focus is on American (and to some degree, European) corporations. The details are lacking in some areas but, overall, useful to those who want a quick summary of major corporations.

[Kukuh Wiryawan · Rating 3 out of 5]

Kisah berdirinya perusahaan raksasa yang mampu mengubah dunia pada masanya. Kisahnya sungguh luar biasa yang kenanyakan didasarkan pada idealisme dan optimisme yang kuat. Kisahnya bisa kita jadikan contoh dan bahan pembelajaran. Selamat Membaca...

[Linda Terblanche · Rating 5 out of 5]

Companies who shaped the world we live in... Now to find the marketing geniuses behind today's most powerful brands...

[Lisan · Rating 2 out of 5]

It wasn't for me - there was too much history involved and too little marketing for my taste.

[Felix FÉbrian]

I WANT TO READ NOW