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You Can Get It If You Really Want

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You Can Get It If You Really Want, by Levi Roots, the man behind the Reggae Reggae Sauce empire and hero of BBC's 'Dragons' Den', is a business book brimming with positivity. Aimed at the younger end of the start-up market, it includes down-to-earth practical advice as well as Levi's personal anecdotes of his success, the mistakes he made, and the lessons he learned from them. Levi's passion for his message shines through every chapter. His book includes personal insights from Peter Jones (Levi's own Dragon), Nadia Jones (his first business mentor), Levi's son Zaion (who runs Papine Jerk Cafe) and many other entrepreneurs and captains of industry whom he has met along his journey. You Can Get It If You Really Want also includes Levi's Top 10 Rules for the Roots of Business Success - together with a personal armory of entrepreneurial business tools to slay the dragons waiting in the world of start-ups.

288 pages, Paperback

First published March 1, 2011

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Levi Roots

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Profile Image for Sharon Goodwin.
868 reviews145 followers
May 5, 2011
I found this book really easy to read. Even though I am not looking to start up a business, some of the wisdom shared can be applied to any area of life - for anything you have a goal for or are working towards. For example, one of the quotations at the start of the book ‘Self-belief has power, and it will influence the choices you make - each and every day.’ is true for all decisions you make.

There is a lot of information you could take and apply ………… and honesty that it will not be easy and you will make mistakes. Levi Roots shares his experience from the beginning and offers advice on what worked for him and what didn’t. There are pointers to guide you in the right direction for different aspects, for example, Levi shares his business plan and advises on what you will need to have in your own and how important a mentor is. There is everything you need to know to help you get started and to follow through.

One thing I really liked about the layout was the ending of sentences at the end of a page. It gave you a chance to stop and think about what you had just read. One thing I didn’t like is the large quotations interspersed with the text. I understand that they are there for emphasis, for you to take notice of, but it did distract from the flow of reading.

At the end of the book there is a section for further reading, further resources, useful sources, where to find an accountant etc and an index so you are able to locate information easily.

In my opinion, if you’re thinking about starting up a business or already have, this is definitely a book you should be reading. The synopsis of the book is exactly what you find between the covers.
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