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New Typographic Design
A wonderfully illustrated guide to the world’s best contemporary typographic design
As printing and design technologies have evolved over the past decade, so too have designers’ approaches to type design and typography. Today’s innovative designers have overturned established rules about type, turning letters into images and using typefaces in increasingly experimental ways. New Typographic Design covers a wide variety of applications from design for print--ranging from books, magazines, and brochures--to signage systems and screen-based typography, presenting the most current trends and directions of modern typography. The book’s introduction discusses changing attitudes to innovation in typography through the 19th and 20th centuries, including the changing role of the designer, the question of legibility versus form, how type has become image, and the differing requirements for screen-based and print-based type. Four accompanying sections illustrate the key areas of typography type as form (how can existing type be handled in order to create an original design?), type as image (designs inspired by vernacular typography and noted for their hand-drawn aesthetic), type as experiment (the work of designers who push the boundaries of typographic recognition and legibility), and type in motion (how type can function in a three-dimensional or screen-based environment). Authored by esteemed designer Roger Fawcett-Tang, this lavishly illustrated volume will provide a rich source of inspiration for both practicing designers and students.
As printing and design technologies have evolved over the past decade, so too have designers’ approaches to type design and typography. Today’s innovative designers have overturned established rules about type, turning letters into images and using typefaces in increasingly experimental ways. New Typographic Design covers a wide variety of applications from design for print--ranging from books, magazines, and brochures--to signage systems and screen-based typography, presenting the most current trends and directions of modern typography. The book’s introduction discusses changing attitudes to innovation in typography through the 19th and 20th centuries, including the changing role of the designer, the question of legibility versus form, how type has become image, and the differing requirements for screen-based and print-based type. Four accompanying sections illustrate the key areas of typography type as form (how can existing type be handled in order to create an original design?), type as image (designs inspired by vernacular typography and noted for their hand-drawn aesthetic), type as experiment (the work of designers who push the boundaries of typographic recognition and legibility), and type in motion (how type can function in a three-dimensional or screen-based environment). Authored by esteemed designer Roger Fawcett-Tang, this lavishly illustrated volume will provide a rich source of inspiration for both practicing designers and students.
- GenresDesignNonfiction
192 pages, Paperback
First published April 9, 2007
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About the author
Roger Fawcett-Tang
18 books1 followerRoger Fawcett-Tang is the creative director of Struktur Design. He is the author of Experimental Formats & Packaging and Print and Production Finishes for Brochures and Catalogs.
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Displaying 1 - 2 of 2 reviews
September 29, 2007
excellent showcase of contemporary typography published this year (2007). each section is headed up with quite a good essay that makes this book both intelligent and visually absorbing.
April 11, 2021
The bulk of the book is a mediocre medley of inspirational images, and the introductory essay is sometimes nonsensical and other times highly misleading.
Displaying 1 - 2 of 2 reviews