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256 pages, Paperback
First published January 1, 1999
EVA is one type of measuring stick, one specific hurdle rate. Buffett has a different measuring stick. He measures a company's hurdle rate by its ability to grow its market value by a rate that is at least equal to the value of the company's retained earnings. For every dollar a company retains, Buffett argues, it should create at least one dollar in market value.
From high above, it may appear that Buffett's one-dollar-retained-for-one-dollar-market value and Stern Stewart's EVA are intellectually similar. But Buffett has trouble embracing the finer points of EVA.
First, the EVA formula is based on the CAPM, which relies on price volatility to measure risk. We already know Buffett's opinion on the idea that a more volatile stock is riskier. Second, because cost of equity is always higher than cost of debt, in the EVA model the cost of capital actually declines when the relative use of debt increases. EVA proponents would have a hard time convincing Buffett, with his liking for companies that are debt-free or close to it, that higher debt is a good thing because it equals lower cost of capital.
The cost of capital is one of the business world's great mysteries. EVA is but one approach that seeks to set that cost. Buffett may not use EVA to calculate the cost of capital, but that doesn't mean he disregards the question.
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Berkshire Hathaway and EVA are both setting a cost of capital. Granted, they attack the problem is different ways; but both seek the same end result—to reward companies that earn more than the cost of capital, and to penalize the group that earns less than the cost of capital. As Buffett remarked at Berkshire's 1995 annual meeting, "I don't think it's a very complicated subject. I didn't need [EVA] to know that Coca-Cola has added a lot of value."