Presenting this critical overview, at a time when interest in aesthetics and managements studies is rapidly increasing, Derrick Chong explores a vital arts management. Using a diverse range of sources that include contributions from contemporary artists, prominent management theorists and the experience of arts managers, topics discussed The book makes a concerted effort to address the artistic, managerial and social obligations of arts and cultural organisations operating in contemporary urban environs. As such, it is a must-read for students and scholars of business, management and art.
A well-thought-out book that gives a broad overview of the intricacies of Arts Management -- covering types of cultural organizational structures, artistic leadership, branding, marketing & audiences & fundraising/finance. It includes varied examples in each chapter and covering a cross-section of disciplines.