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Creating Powerful Brands
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. OCo Summarises the latest thinking and best practice in the domain of brandingOCo All new real marketing campaigns show how branding theories are implemented in practiceOCo Brought right up to date with a clear European and UK focusUndergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works."
- GenresBusiness
511 pages, Kindle Edition
First published September 1, 1992
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August 9, 2011
Great Book by a Great Teacher, if you can do not miss a chance attend Leslie's lectures
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