The Persuaders: Inside the Hidden Machine of Political Advertising

by Sally Young

The first book devoted to Australian political advertising in which the author charts how it has changed over time assessing what impact it has had on the nature of our democracy.

404 pages, Paperback

First published September 1, 2004

About the author

Sally Young is professor of political science at the University of Melbourne. She is editor-in-chief of the Australian Journal of Politics and History.