Small Business Management: Launching and Growing Entrepreneurial Ventures

by Justin G. Longenecker, J. William Petty, Leslie E. Palich

Help your students realize their dreams of small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 16E provides the practical concepts, entrepreneurial insights, and comprehensive resources essential for students' success now and throughout your management future. This edition's solid coverage of the fundamentals of business management teaches not only how to start a business, but also how to manage, grow, and harvest a business. This market leading text places students in the role of decision maker to sharpen their understanding. The book's thorough emphasis on building business plans ensures students can effectively create, manage, and analyze a plan for their own ventures. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text and integrated learning system as current and practical now as it was when it led the market in its first edition 50 years ago. This edition's SMALL BUSINESS MANAGEMENT ONLINE student Web site and Small Business and Entrepreneurship Resource Center help provide the valuable understanding students will rely upon throughout their entire business careers.

Genres: Business, Textbooks

848 pages, Hardcover

First published January 1, 1999

About the author

Justin Gooderl Longenecker

Reviews

[Jensownzoo · Rating 4 out of 5]

I thought that this was a really good, well-put-together textbook for an introduction to small business.

[Jesse VanDeWalker · Rating 4 out of 5]

A solid reference tool for writing business plans.

[Teri Temme · Rating 5 out of 5]

Great reference source for all things small business. Readable textbook.

[Kim · Rating 5 out of 5]

While this book wasn't aligned 100% with freelancing (which is why I took this course), it was still a great resource to learn about all of the components of starting a small business.

[Laura Weigand · Rating 5 out of 5]

Kept my interest, which is huge for a textbook.